External Communications Manager

Compensation Range

$95,000.00 - $120,000.00 Annual Salary

Job Description Summary:

Develop compelling content that highlights our firm's innovative projects, people, industry expertise, and commitment to excellence in support of our national, regional and divisional goals. Manage subject matter experts spanning various domains, effectively coordinating their efforts to achieve project objectives and organizational goals.

Job Description:

POSITION RESPONSIBILITIES AND DUTIES

• Align external communication strategies with the company's overall objectives for maintaining and growing market share, geographic or market penetration, and brand awareness and recognition, with a focus on elevating and championing the firm’s position as an industry expert.
• Drive communication plans and campaigns that enhance brand visibility and reputation within the AEC industry.
• Establish consistent timelines for the multi-faceted communications plan, including achievable key milestones and deadlines.
• Incorporate mechanisms for gathering feedback and evaluating the success of the communications efforts. This may involve measuring key performance indicators (KPIs) and adjusting strategies based on results.
• Develop engaging and informative content tailored to different external audiences; includes writing and editing national and regional press releases, social media posts, website content, external publication articles, strategic campaign collateral, and other materials to support pre-positioning, company promotion, and recruitment efforts.
• Ensure external messages are clear, consistent, and aligned with strategic goals.
• Maintain consistency in messaging and branding.
• Act as a champion for the company’s brand, ensuring that all external communications reflect the company’s identity and core values.
• Develop and execute PR campaigns to promote company initiatives and projects.
• Identify opportunities for company executives and subject matter experts to contribute thought leadership articles, op-eds, and expert commentary in industry publications.
• Identify speaking opportunities and coordinate participation in industry conferences and events.
• Oversee the company's online presence, including the website and social media channels.
• Develop engaging content, including articles, blog posts, and multimedia assets, to support communication goals.
• Measure the performance of digital media efforts, track key performance indicators, and adjust strategies accordingly for maximum impact. Identify true ROI vs. vanity statistics.
• Lead a team of dedicated regional communications specialists to implement consistent strategies at the regional and divisional level, consistent with overall national strategies to maximize effectiveness and efficiency.
• Work collaboratively with regional, divisional, and local teams to plan, coordinate, and execute industry-facing or client-facing events, i.e., groundbreaking ceremonies, project milestones, and client engagement activities.
• Collaborate with Affiliate leadership in developing and executing external communications strategies to support business goals and achieve brand recognition  
• Collaborate and support National Target Market leadership in developing and executing external communications strategies to ensure consistency of messaging and alignment with company business goals
• Cultivate and maintain relationships with key national media outlets and journalists.
• Create and distribute press releases, media kits, and other materials to secure positive media coverage.
• Manage the distribution channels for external publications; utilizing the most effective platforms to maximize reach and engagement.
• Complete other responsibilities as assigned.

MINIMUM SKILLS AND EXPERIENCE

• Bachelor’s degree in communications, marketing, or related field is required.
• Experience in marketing, communications and branding, or a related field.
• Understanding of construction, architecture and/or engineering industry (AEC) preferred, but not required.
• Knowledge of best practices in modern communications strategies and platforms.
• Excellent verbal and written communication skills.
• Commitment to develop and maintain a strong level of business literacy about Swinerton’s organizational structure, affiliates, strategic initiatives, and culture.
• Analytical skills to forecast and identify trends and challenges; offer new ideas.
• Exceptional organizational and time management skills; ability to manage multiple competing priorities.
• Strong interpersonal skills are crucial for building relationships and collaborating effectively with internal stakeholders, regional leadership, and emplo