Regional Digital Marketing Specialist

AutoStore™ holds a simple yet powerful vision: to store and move things for everyone, everywhere. Founded in Norway, we've grown into a global technology company. AutoStore uses advanced software to automate and orchestrate order fulfillment. Our goal is to ensure orders arrive faster than ever, with minimal environmental impact. That’s how we help brands exceed customer expectations.  

We have more than 1600 systems in nearly 60 countries, and we grow continuously as a community of employees, partners, customers, suppliers, and connected technologies. Automation should make life easier, and by listening carefully to our community, we innovate to meet the industry’s most complex needs. With AutoStore™, brands gain speed, efficiency, and improved workplaces. And much more floor space.  

AutoStore – moving things forward. 

The Role:

The Regional Digital Marketing Specialist is responsible for executing B2B and Account Based Marketing (ABM) strategies tailored to the NAM region, reporting to the Director of Marketing North America.

The role will work closely with the global performance marketing team, local & global sales, and local stakeholders to execute targeted campaigns, optimize digital channels, and drive high-value engagement with key accounts.

This role is based in our Salem NH office.

Key Tasks and Responsibilities:

B2B & ABM Campaign Execution:

• Implement and localize global ABM strategies to engage and nurture high-value accounts.

• Develop multi-channel B2B campaigns across LinkedIn, paid media, email, and content marketing to support account engagement.

• Work closely with sales to align marketing efforts with regional pipeline goals.

Digital Advertising & Paid Media:

• Support the global account-based paid campaigns (LinkedIn Ads, Google Ads, programmatic) tailored to specific industries and accounts.

• Optimize digital spend for lead generation, pipeline acceleration, and account engagement.

• Track and report on campaign performance, providing insights for continuous improvement.

Organic Social:

• Implement the global social media strategy (LinkedIn) customized to regional requirements, following the outlined steps in the playbook.

• Monitor performance regularly to identify trends and engagement opportunities.

• Collaborate with various departments, including the sales team, to ensure the effective execution of integrated social media strategies.

Website & Content Personalization:

• Optimize regional landing pages, content, and digital experiences to resonate with target accounts.

• Leverage personalization tools and data insights to tailor messaging for key B2B audiences.

• Work with global performance marketing team content to create campaign strategies and develop thought leadership assets that align with ABM objectives.

Marketing Automation & Lead Nurturing:

• Utilize marketing automation platforms (SFDC, Power BI, HubSpot) to develop account-specific nurture sequences.

• Align email marketing efforts with sales engagement strategies.

• Monitor and optimize funnel performance to improve conversion rates.

Analytics & Performance Reporting:

• Track and analyze key ABM metrics such as engagement rates, pipeline influence, and account penetration.

• Provide regular reporting and insights to regional leadership and the global digital marketing team.

• Use intent data and analytics to refine targeting strategies.

Culture and Collaboration:

• Act as the digital marketing lead for the region, working closely with sales and local teams and aligning marketing efforts with regional pipeline goals. 

• Work with global performance and brand/content marketing team to ensure regional strategies align with global B2B and ABM frameworks. 

Leadership and Change:

• Stay up to date on B2B digital marketing trends and best practices. 

• Provide regular reporting and insights to regional leadership and the global digital marketing team.