Marketing Manager, Promotions

Job ID: 274462
Location Name: CA-FSC SF Off (0174)
Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)
Job Type:
Position Type: Regular
Job Function: Marketing
Remote Eligible: Hybrid Schedule (Onsite 2x weekly)

 

Company Overview:

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves.  We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us.  We are united by a common goal - to reimagine the future of beauty.

 

The Opportunity:

 

Lead the end-to-end program strategy along with the creative campaign development and execution of all gamification and targeted promotions programs. Ensure these programs continue to expand client engagement and drive incremental growth for Sephora.

 

Responsibilities

 

Targeted promotion program innovation and expansion (40%)

• Gather insights on program performance and develop recommendations to increase impact
• Lead targeted strategy for portfolio of existing programs and net new initiatives
• Partner with tech team to define most impactful opportunities and corresponding requirements for new features and functionality, both in current year and in future planning
• Develop creative briefs based on business goals to drive incremental client behavior
• Lead flawless execution of campaigns
• Support Senior Manager in test and learn strategy and execution

Gamification Marketing communication strategy development & execution (30%)

• Create annual gamification plan, tapping into personalization programs as capabilities continue to evolve
• Partner with AMM to develop creative briefs based upon new BI challenges and their tasks, incorporating the latest assets available
• Gather and report campaign and program performance results

Test & learn strategy and execution (20%)

• Support Senior Manager on defining promo learning agenda, strategic use of various internal testing lanes and flawless execution of promo tests

Cross-functional partner and process maverick (10%)

• Build relationships and partner with key cross-functional stakeholders to bring structure to new ways of working
• Lead cross-functional team through new and innovative promotional strategies that lead to scalable programs

 

Qualifications

• 5+ years Marketing, strategy and/or loyalty program management; agency or retail experience preferred
• Bachelor's Degree

 

Competencies and Skills

• Comfortable with and invigorated by ambiguity and navigating new ways of working
• Flexible, resilient, and resourceful in the face of nuanced situations and a constantly changing retail environment
• Passionate about innovation and interested in solving new challenges for the greater good of the business
• Proven ability to collaborate across complex cross functional programs and partnerships
• Understanding of marketing communications and the role of different vehicles in campaigns
• Effective communication skills, both written and verbal
• Exceptional organizational skills; Strong time management skills; ability to juggle competing priorities
• Passion for Sephora, our programs, clients, beauty associates and marketing

 

The annual base salary range for this position is $114,750.00 - $128,250.00 The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific