Senior Marketing Manager

Job Description

At Beyond Meat, we are focused on raising the bar on talent. We are dedicated to shaping an inclusive culture that drives excellence, innovation, and results by enabling talent acceleration and development, engagement, and Team Member experience. 

We are looking for an entrepreneurial and highly agile Senior Marketing Manager (US) who will contribute to the category-defining work we do in the pursuit of feeding a better future. In this role, you’ll own Marketing for the US region across retail and foodservice channels, build a compelling, data-driven annual brand strategy and plan in alignment with overall priorities, including creation and execution of brand campaigns and product pipeline including media, design, field activations, and partnerships.  

The ultimate job responsibility will be to drive the business and brand towards growth, working in partnership with both internal and external stakeholders including cross-functional organizational team members. The successful candidate must be results-focused, have an owner-mindset, a passion for our mission, and want a front row seat to changing how Americans eat. The ideal candidate has experience in classical brand management within a CPG environment but wants to experience the fast-paced culture of a highly innovative challenger protein brand, with more direct decision making and autonomy across a broader range of responsibilities, directly contributing to the company’s success.  

TASKS, DUTIES, & GENERAL RESPONSIBILITIES 

BRAND MANAGEMENT  

• Develops the annual marketing plan and brand campaign strategy that addresses business challenges/opportunities, grow brand penetration, strengthen points of differentiation, and drive full funnel conversion. 

• Develops scalable marketing programs plus turn-key tools that can be leveraged nationally and globally and with retailers, elevating the Beyond brand while driving efficiencies.  

• Collaborates with cross-functional marketing teams to ideate, produce, and execute on compelling brand touchpoints (e.g., website), assets (e.g., packaging, advertising collateral) and initiatives (e.g., brand campaigns) that deliver on priorities while adhering to brand guidelines.  

• Works in close partnership with shopper marketing, PR, social, media agency, sales, and sales support teams to lead strategy and creative brand solutions for assigned brand campaigns, customer programs, partnerships, or sponsorships as identified. 

• Partners with the PR team to deliver earned media coverage by ideating on inventive activations, delivering differentiating brand assets, and driving plans that amplify big wins. 

PORTFOLIO & PRODUCT MARKETING 

• Support the development of a profitable portfolio strategy across innovations and renovations. 

• Analyze market data, category trends and consumer insights to identify whitespace opportunities. Leads consumer research aimed at gaining insights into innovation opportunities and new product development and o