Social Media and Customer Advocacy Sr Advisor

Overview

One Identity is a leader in the Identity and Access Management market. We enable our global enterprise customers to achieve their mission and deliver on their promises securely and efficiently. That’s why we offer a comprehensive family of identity and access management (IAM) solutions designed to solve today’s challenges, and address tomorrow’s as they arise. We help our customers get identity and access management right. We are now seeking a Social Media and Customer Advocacy advisor to join our team.

 

About the Role

We are looking for a creative, customer-obsessed marketer to lead our social media presence and customer advocacy programs. This hybrid role blends brand storytelling, community engagement, and customer relationship building to amplify our company’s voice and showcase the success of our customers. You will manage our social channels, elevate customer stories, and build a scalable advocacy engine that drives awareness, trust, and growth.

Responsibilities

Social Media Management (≈50%)

-Develop and execute a data-driven social media strategy across LinkedIn, Facebook, and emerging platforms.

-Plan and manage daily content, campaigns, and engagement that aligns with brand, product, and demand-gen goals.

-Monitor social trends, competitor presence, and audience behavior to refine content direction.

-Manage social listening, respond to community engagement, and escalate support issues as needed.

-Partner with design, product marketing, and corporate communications to produce high-quality multimedia content.

-Track social performance and deliver monthly analytics reports with actionable insights.

 

Customer Advocacy & Community (≈50%)

-Build and manage a customer advocacy program that includes referrals, reviews, testimonials, case studies, videos, and speaking opportunities.

-Cultivate strong relationships with happy customers and identify new advocates through product usage, CS/Support feedback, and NPS.

-Develop a scalable process for sourcing, conducting, and publishing customer success stories and social-ready content.

-Manage customer reference requests for sales, analysts, and PR.

-Support an online customer community or user group program (if applicable), including events, discussions, and feedback loops.

-Partner closely with Customer Success, Product, and Sales to align advocacy opportunities with business needs.

-Track advocacy metrics such as reference participation, customer quotes, review volume, and advocacy pipeline impact.

Qualifications

-3–6+ years of experience in social media, customer advocacy, community management, or related marketing roles.

-Strong storytelling ability and experience creating compelling social content (copy, visuals, video).

-Comfortable engaging with customers and building long-term relationships.

-Experience running customer advocacy programs, customer reference workflows, or review platforms (e.g., G2, Gartner Peer Insights).

-Proficiency with social media management tools (e.g., Sprout, Hootsuite, Buffer) and analytics reporting.

-Strong writing, editing, and communication skills.

-Ability to manage multiple projects, stakeholders, and deadlines in a fast-paced environment.

-Bonus: industry experience in SaaS, B2B tech, cybersecurity, or identity management.

 

Success in This Role Looks Like

-Growth in social engagement, followers, and share of voice.

-A steady pipeline of customer stories, quotes, and reviews supporting marketing and sales.

-Increased customer participation in advocacy activities.

-Integrated cross-team processes that make social media and customer advocacy a strategic asset to the company.

 

Company Description 

One Identity enables organizations of all sizes to better secure, manage, monitor, protect, and analyze information and infrastructure to help fuel innovation and drive their businesses forward. With team members around the globe, we intend to continue to grow revenues and add value to customers.  

  

When you join our team, you will have the opportunity to build and develop products at a scale few others can provide. Our product portfolio serves a large base of customers and we are addressing the strategic imperatives for enterprise businesses. Working with some of the most talented employees the industry has to offer, we provide enhanced career opportunities for team members to learn and grow in a rapidly changing environment.  

  

Why work with us?  

-Life at One Identity means collaborating with dedicated professionals with a passion for technology.  

-When we see something that could be impr