Senior Content Partnership Manager - TikTok LIVE

About the Team

The TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, creator networks / agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe. The BR/LATAM Marketing and Content Programming Manager will work across North America and South America's LIVE Operations team to build strategies, content programming, and B2B event execution to tell the TikTok LIVE story and value proposition.



We are looking for passionate and talented people to join the LIVE Operations team and support in our mission to inspire creativity and bring joy. The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users.



Responsibilities

- Develop and execute strategic initiatives to forge high-impact partnerships across mainstream media and the entertainment industry.

- Act as the primary account manager, lead planner, and producer, collaborating closely with external partners to drive innovative LIVE activations and accelerate Professionally Generated Content (PGC) growth.

- Monitor and optimize key engagement metrics through targeted content programming, integrated promotions, and compelling partnership narratives, solidifying TikTok LIVE’s value proposition as a mainstream, mass-market entertainment platform.

- Scale third-party entertainment LIVE programming into structured, high-quality productions designed to attract new viewers, drive viewership, and measurable reach and frequency.

- Champion cross-functional (XFN) alignment by bridging regional groups (Creator Management, Creator Network Management, Marketing and Campaigns) to establish shared objectives and streamline execution.