Senior Director, Pipeline Business Insights & Analytics

Senior Director, Pipeline Business Insights & Analytics

Location: Philadelphia, PA or Durham, NC

The Senior Director, Pipeline Business Insights & Analytics (I&A) is the single accountable owner of data, analytics, and insights for key assets within the critical 24-month launch window prior to anticipated approval. This role ensures Business Unit (BU) leadership has a clear, trusted, and decision-ready view of performance, drivers, risks, and outlook across pre-launch and early-growth brands.

This leader oversees brand-aligned Insights Development, Field Analytics, and Marketing Operations & Analytics, ensuring analytics directly inform launch readiness, in-market execution, and investment decisions. The role is a senior commercial leadership position with both strategic and operational accountability.

The role will partner closely with the digital, data, and technology teams to ensure the following key responsibilities. 

Strategic Leadership & BU Performance Narrative

• Deliver a single, reconciled, and trusted view of brand performance, drivers, risks, and outlook across specialty and anti-infective brands.
• Own product analytics priorities aligned to brand strategy, launch plans, and the annual operating plan.
• Translate complex data into clear, executive-ready insights that inform leadership decision-making and resource allocation.

Insights Development & Launch-Focused Brand Support

• Lead Insights Development teams aligned to promoted specialty and anti-infective brands.
• Ensure lifecycle-based scaling of analytics support across pre-launch, launch, and early growth phases, with heightened focus during the 24-month launch window.
• Integrate insights across brands to deliver a coherent portfolio-level view of performance, trade-offs, and opportunities.

Field & Marketing Analytics Oversight

• Oversee field analytics including targeting, incentive compensation (IC) reporting, and launch execution tracking.
• Drive marketing and omnichannel analytics to inform investment decisions and optimize launch effectiveness.
• Deliver performance measurement and optimization across field and marketing execution.

Data & Operational Excellence

• Oversee brand-specific data environment configuration and data operations to support launch and in-market needs.
• Ensure reliable, timely, and issue-free delivery of analytics outputs during high-impact launch periods.
• Embed enterprise data standards, governance, and compliance requirements within brand analytics processes.
• Partner with Shared Services for scalable, predictable analytics delivery.
• Collaborate with Governance to ensure compliant data usage.

People, Leadership & Culture

• Lead a high-performing I&A team aligned to business priorities.
• Develop talent through coaching, performance management, and career development.
• Set clear expectations, performance standards, and accountability across teams.
• Foster a culture of ownership, analytical rigor, collaboration, and continuous improvement.
• Align incentives and ways of working to reinforce cross-BU standards while enabling BU agility.

Leadership & Collaboration

Serve as the primary I&A thought partner to BU leadership for specialty and anti-infective brands.

Partner closely with Finance and Forecasting to align performance measurement, outlooks, and investment decisions.

Collaborate with Global Strategic Insights, Medical, Market Access, and D&A Capability teams to ensure integrated, enterprise-aligned insights.

Why You?

Basic Qualifications

• Bachelor’s degree
• At least 10 years’ experience leading cross-functional analytics teams, with specific experience leading analytics in the pharmaceutical industry.
• Demonstrated commercial acumen across brand, access, field, and marketing.
• Proven ability to manage and influence senior stakeholders.
• Qualified candidates must be legally authorized to be employed in the United States. GSK does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this position.

Preferred Qualifications

• Advanced degree (MBA, PharmD, MS, or equivalent)
• Experience supporting launch or high-growth portfolios.
• Proven leadership capability with technical teams, with a strong focus on accountability, performance management, and talent development.
• Ability to link analytics to business strategy and synthesize insights into a clear, executive narrative.
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