Director of Sales, RTA Major Accounts

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Company Overview

Axon Enterprise is a pioneering technology company dedicated to advancing public safety through innovative solutions. From body-worn cameras to cloud-based evidence management software, we empower law enforcement agencies worldwide with the tools they need to protect and serve their communities. As we continue to innovate and expand our product portfolio, we are seeking a Senior Director of Sales for New Products to lead our team of overlay sales specialists.

About Us

We are a company built on a foundation of core values:

• Join Forces: We collaborate and support each other to achieve collective success.
• Expect Candor: We value transparency and honest communication.
• Aim Far: We set ambitious goals and strive to achieve them.
• Win Right: We prioritize integrity and ethical practices in everything we do.
• Own It: We take responsibility for our actions and strive for excellence.
• Be Obsessed: We are passionate about what we do and dedicated to continuous improvement.

What You’ll Do

The Director of Sales, Majors Accounts will be instrumental in driving the success of our Real Time Awareness Product suite (Fusus and Air). Reporting directly to the Director of New Products, this strategic leader will oversee a team of overlay sales specialists who collaborate closely with our main key account executives. The ideal candidate will have a proven track record of sales leadership, a deep understanding of how to strategically sell new products, and a passion for advancing public safety through technology.

Location: Remote in the US, based in West Region (WA, CA, CO, AZ), near a major airport
Reports to: Director of New Products, Whitney Stern 
Direct Reports: 7 Account Executives who live remote across the West

Your Impact

Lead our Real Time Awareness overlay sales team on the west. Be on the front lines with our customer base and work with them on how they create the best solutions and practices to solve real-time operations. You will be helping to shape the future of what role Axon's solutions play in this ever-changing environment to ensure our customers are set up for success by being the connective tissue between our customers and our product team.

• Develop and execute the sales strategy for new products, working closely with product, marketing, professional services, and sales stakeholders.
• Lead, mentor, hire, and inspire a team of overlay sales specialists, providing guidance and support to maximize their effectiveness in driving new product sales.
• Collaborate with key account executives and their sales leaders to integrate new products into existing account plans and identify cross-selling opportunities within our law enforcement customer base.
• Build and maintain strong relationships with key stakeholders, including law enforcement agencies, strategic resellers, and internal teams, to ensure alignment and drive success.
• Analyze market trends, competitive dynamics, and customer feedback to inform product positioning and sales strategies.
• Drive accountability and results through the establishment of clear performance metrics and regular performance reviews for the sales team.
• Partner with marketing and product management teams to develop sales enablement materials, including presentations, collateral, and competitive analysis.
• Act as a champion for the voice of the customer, providing valuable insights and feedback to inform product roadmap and go to market decisions.
• Stay current on industry trends and best practices in sales leadership and new product launches, continuously seeking opportunities for improvement and innovation.
• Ensure proper scaling of each overlay team as the products begin to mature and sales goals increase.

What You Bring

• 6-10+ years of combined, demo