Marketing Programs Associate (Sales)

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• • Trusted information that shapes the industry and informs investment
• • Intelligence and advice that guides and influences strategy
• • Advertising that grows reputation and establishes thought leadership
• • Custom content that engages and prompts action
• • Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

Job Description

Industry Dive helps business leaders stay ahead of the curve by producing the business world’s most respected journalism. From new business models and strategies to regulatory impacts and technological breakthroughs, industry executives trust our 36+ publications to dive deep into the issues that matter most in their markets.

As an Entry Level Marketing Program Associate, you will play a vital role in the growth of our company by being the face of our brand and the driving force behind our sales efforts. You will be responsible for the full sales cycle, from initial outreach to final close, and will be the first point of contact for potential clients. This means you will be the one to identify and nurture leads, build relationships, and ultimately close deals.

But your role doesn't stop there! You will also play a key role in supporting retention and renewals. This means that you will be responsible for ensuring that our current clients are happy and satisfied with our content marketing services, and that they continue to do business with us. This will require excellent communication skills and the ability to build strong, long-lasting relationships. You're provided freedom and ownership of a specific section of our business. We work hard to make sure you learn about business, media, the sales process, marketing, and more. Because digital and content marketing is growing exponentially, this is a great industry to start your career.  We encourage recent graduates to apply if you are seeking new skills and have a drive to pave your own success. 

What you will learn:

• Excellent professional communication skills that can charm even the most skeptical of prospects, you'll be able to build trust and establish valuable relationships with clients.
• Mastering the art of negotiation and discounting best practices, you'll be able to close deals that others only dream of.
• Running a sale from beginning to close, you'll be the driving force behind our sales efforts, taking charge of the process from lead generation to contract signing.
• Navigating complex marketing organizations, you'll be able to identify and capitalize on opportunities that others miss.
• Keeping your finger on the pulse of the world of digital, B2B, and content marketing, you'll be able to stay ahead of the curve, ensuring our sales strategy is always on point.

What you can bring to the table:

• A keen sense of self-motivation and resolve to find success 
• The ability to develop strong relationships
• A craving to learn and explore new ideas, skills, knowledge, and experiences
• A fascination with marketing and consumer behavior
• A desire to learn about sales and the