Senior Manager, Demand Generation

Company Overview 

Atlanta-based, Incident IQ is a SaaS service management platform built exclusively for K-12  schools that is transforming K-12 workflows including IT asset management, help desk ticketing, facilities maintenance solutions, Human Resources service delivery, and more.  Our mission is to revolutionize how school districts manage operational support activities to better serve students and drive instructional efficiencies. Incident IQ is a dynamic, fast-growing company focusing on providing innovative cloud-based software. The Incident IQ platform has been rapidly adopted by K-12 school districts. Today, millions of students and teachers in districts across the U.S. rely on the IncidentIQ platform to manage and deliver mission-critical services. 

 

Since the company's founding, Incident IQ has built a culture focused on customer success and product leadership; we are passionate about helping school districts achieve operational efficiency. Incident IQ’s environment is inclusive and transparent, and our team members are respected and valued contributors who consistently exhibit openness, integrity,  collaboration, enthusiasm, and effort.

About the Role

EdTech is one of the most exciting and high-impact spaces in SaaS, and Incident IQ is building the operational backbone that powers K–12 schools. Our platform supports the critical work behind the scenes: managing assets, resolving IT issues, streamlining support workflows, and enabling district teams to operate at their best. When schools run smoothly, teachers can teach and students can thrive.

As we grow, we’re looking for a demand generation leader who’s just as passionate about the mission as they are about performance. Someone who sees the opportunity to shape a category and who gets excited about building a high-performing marketing engine in service of a purpose that matters. If you thrive in fast-moving environments, love solving tough GTM problems, and want to make an impact you can see in the real world, this role is for you.

We’re hiring a Senior Manager, Demand Generation to own execution of the programs and channels that drive marketing-sourced pipeline across all inbound and outbound marketing-led channels (excluding Events and SDRs). This role manages a team of Integrated Marketing Specialists, a Web/SEO specialist, and a paid media contractor. You’ll work closely with Product Marketing, Creative, RevOps, Sales, and Events to launch targeted, high-impact programs that move the needle.

You’ll also partner on the development of our broader demand strategy—one centered on building layered, persona-driven programs that span the buyer journey. We’re past the early-stage scrappiness but not yet at enterprise scale. This is a unique phase where smart systems, strong leadership, and a bias for action will define how we grow. It’s a chance to make a visible impact and help shape how marketing drives growth at scale.

If you’re ready to build something meaningful—and want to do it with a smart, driven, and collaborative team—we’d love to hear from you.

What You’ll Do

Program & Pipeline Ownership

• Own execution of all inbound and outbound programs that drive marketing-sourced pipeline (excluding Events and SDRs)
• Lead execution of Strategic Programs, Targeted Demand Campaigns, and Automated Nurture Campaigns that generate engagement, convert interest to inquiry, and drive MQOs and pipeline
• Partner closely with Product Marketing and Creative to shape and share content that drives demand across the funnel
• Contribute to and execute the demand gen strategy in collaboration with the VP of Marketing, aligning programs to business objectives, sales coverage, and campaign priorities
• Monitor and improve performance across each stage of the funnel, from initial engagement to qualified opportunity

Channel Leadership

Own day-to-day execution and performance across all major digital demand channels:

• Paid Media – including strategy, budget, and contractor oversight
• SEO – including optimization, content coordination, and technical execution
• Website and CRO – including testing plans, conversion tracking, and lead flow design
• Email and Marketing Automation – including nurture programs and engagement workflows (Marketo preferred)
• Intent and Retargeting Programs – including coordination with ABM tools and remarketing platforms

You don’t need to be an expert in every channel, but you should be dangerous enough to drive tactical execution, optimize performance, and upskill yourself to confidently own the results.

Team Leadership

• Manage and coach a team of Integrated Marketing Specialists and a Web/SEO specialist
• Set clear e