Director of Thought Leadership Insights & Orchestration

Job Classification:

Marketing & Communications - Marketing

Prudential, a global leader in expanding access to investing, insurance, and retirement security, is seeking a Director of Thought Leadership Insights & Orchestration. This role will influence the thought leadership direction and strategy across our US business, reinforcing our goal to help people live a better life, longer. The successful candidate will elevate Prudential's position as an industry thought leader, fostering deeper connections with customers and key decision-makers through innovative insights and perspectives.

Key Aspects of the Role:

• Individual contributor collaborating with cross-functional teams and leaders to develop and implement thought leadership strategies that align with Prudential's overall business objectives

• Orchestrate and facilitate thought leadership development, rather than focusing on first-person authorship

• Ensure thought leadership initiatives receive support from key decision-makers across the organization

• Drive the use of thought leadership and its content through the marketing funnel, including for performance marketing purposes

What You Can Expect:

• Build and maintain relationships with key internal stakeholders, including senior leaders, CMOs, and cross-functional teams

• Develop points of view and compelling narratives using internal and external data, along with original research, to uncover trends and position Prudential as an industry leader

• Collaborate with cross-functional teams to ensure integrated execution of thought leadership initiatives

• Use internal expertise and data, original research, existing insights, and/or external partnerships to create authoritative and unique points of view

• Collaborate with insights team to commission new research or develop learning agendas

• Source unique datasets and/or initiate research to fill knowledge gaps

• Work with analytics team to develop and track key performance indicators (KPIs) to measure the effectiveness and impact of thought leadership initiatives, including driving engagement and generating leads

• Stay up to date on the latest trends in thought leadership strategies and best practices

What You’ll Need

• Experience in developing and executing successful thought leadership strategies in the financial services industry

• Industry knowledge in one of the following is required: life insurance, group insurance, retirement and annuities. High aptitude to learn about other businesses quickly

• Strong understanding of trends and opportunities in investing, insurance, and retirement security

• Critical thinker and excellent storyteller, with the ability to translate complex concepts into compelling narratives

• Experience in collaborating with content creators and researchers.

• Strong analytical skills and the ability to derive insights from data and research

• Exceptional communication and presentation skills, with the ability to engage effectively with senior executives and business leaders

• B2B or B2B2C experience

• Advanced degree in economics or related fields (Ph.D. is a plus)

What We Offer You:

• Market competitive base salaries with yearly bonus potential

• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave

• Retirement plans:

• 401(k) plan with compa