Marketing Data Analytics Specialist

Are you a marketing professional that is passionate about unraveling the mysteries hidden within data? Are you driven by the power of analytics to shape strategic decisions and optimize marketing campaigns? If so, then step into the forefront of innovation as a Marketing Data Analytics Specialist within Prosci's Global Marketing Center of Acceleration (CoA). Here, you'll embark on a thrilling journey where your expertise in analytics and data science will be the guiding force behind our quest for excellence in change management. Join us as we harness the power of data to transform insights into action and propel Prosci to new heights in the realm of global marketing. You will work within a marketing team focused on Google Analytics, using Hubspot dashboards and reporting.

Requirements

Key Responsibilities

·       Develop, maintain, and optimize marketing reports and dashboards across platforms such as HubSpot, Google Analytics, Looker Studio, Power BI, and Magento to monitor campaign performance and support strategic decision-making.

·       Interpret reports and data to distil actionable recommendations, utilizing data storytelling techniques to effectively communicate insights and narratives that inform strategic decisions across Marketing teams.

·       Implement and manage tracking mechanisms in partnership with marketing technology platforms, ensuring data accuracy and integrity.

·       Architect and implement a detailed analytics framework to map customer journeys, identifying opportunities for cross-sell and barriers to conversion from individual certification to enterprise engagement.

·       Conduct comprehensive SEO tracking and analysis using SEMRush to inform and refine Prosci’s search engine strategy. This includes keyword research, performance reporting, trend analysis, and actionable insights for content optimization.

·       Partner with Prosci's Systems and Data Governance Council to uphold data management standards and practices.

·       Train and support regional teams in analytics methodologies and best practices, ensuring global consistency in data interpretation and application.

·       Work closely with the Growth Marketing and Sales teams to support data-driven decision-making and ensure alignment with company goals and objectives.

·       Contribute to the biennial Global Brand Reputation Study with robust data analytics support.

·       Drive operational excellence by valuing progress, ensuring high-quality data-driven outputs that inform decision-making.

·       Stay informed on industry trends and integrate new analytics tools and practices to maintain a competitive edge.

Candidate Profile

Based on this role’s scope and responsibilities, we are seeking candidates with the following qualifications, skills, attributes, and competencies:

Competencies

·     Analytical and Data-Driven: Exceptional ability to interpret complex datasets and provide actionable insights.

·     Tech Proficiency: Advanced skills in Google Analytics, CRM platforms, and the ability to master new technologies rapidly.

·     Effective Communication: Able to clearly convey complex data and insights to various stakeholders, both verbally and in writing.

·     Situational Adaptability: Agile in adapting strategies based on data trends and market dynamics.

·     Attention to Detail: Meticulousness in maintaining data accuracy and integrity.

·     Operational Excellence: Committed to delivering timely and quality outputs, emphasizing progress.

·     Global Mindset: Appreciating and incorporating global considerations into data analytics practices.

·     Process Improvement: Dedication to refining processes and reporting for enhanced data-driven operations.

Technical/Functional Skills

·     Deep understanding of eCommerce analytics and optimization to drive the individual self-service funnel effectively.

·     HubSpot: Strong knowledge and experience in using HubSpot for the creation of both standard and customized dashboards and reports. Proficient in integrating third-party applications into HubSpot to consolidate and visualize comprehensive marketing data, leading to enhanced campaign tracking and measurement.

·     Google Analytics: Knowledge of Google Analytics and its integration with website and HubSpot, and the ability to use it to track website performance and user behavior.

·     Google Tag Manager: Knowledge of GTM and its integration with website and HubSpot, and the ability to use it to implement tracking and measurement of campaigns.

·     Salesforce: Knowledge of Salesforce and its integration with HubSpot, and how to use it for sales and marketing operations.

·     Knowledge of data privacy and compliance in online sales and global eCommerce