Senior Data Analyst, Commerce

<p>📍 Hybrid, <em>Palo Alto OR San Francisco (Hybrid – 2 days/week in office)</em><em><br></em> <em>Reports to: Director Data Science + Analytics</em><em><br></em></p> <h4><strong>About Midi Health:</strong></h4> <p>Midi Health is the fastest-growing virtual clinic focused exclusively on women’s midlife health. We deliver insurance-covered care for women navigating perimenopause, menopause, and other hormone-related health challenges. Our care model combines clinical expertise with technology to improve access, outcomes, and quality of life for millions of women.</p> <p>We’ve raised backing from top-tier investors and are scaling rapidly, now caring for hundreds of thousands of patients across the U.S. If you’re energized by building in a fast-growth, mission-driven environment, we’d love to meet you!</p> <h2><strong>About the Role</strong></h2> <p>We are looking for a highly analytical and highly collaborative Senior Data Analyst to own the data strategy for our commerce and fulfillment operations. In this role, you will navigate a dual-platform environment—analyzing prescription data on our custom internal system alongside supplement data from our Shopify storefront.</p> <p>You will be the vital bridge between our data, operations, marketing, and product teams. If you are passionate about tracking complex customer journeys, optimizing e-commerce funnels, and driving revenue while strictly maintaining clinical integrity, this is the role for you.</p> <h2><strong>What You'll Do</strong></h2> <p><strong>Commerce & Funnel Analytics</strong></p> <ul> <li><strong>Analyze Dual-Platform Funnels:</strong> Track and optimize the end-to-end patient purchasing journey across our internal Rx platform (Clinician Prescription → Patient Notification→ Add to Cart → Purchase) and our Shopify storefront (supplements purchase and "Subscribe & Save" metrics).</li> <li><strong>Drive Renewals & Retention:</strong> Build reporting to track Rx medication refills and Shopify supplement subscriptions. Analyze the funnel for patients requiring clinical follow-up visits prior to Rx renewal to ensure a frictionless patient experience.</li> <li><strong>Optimize Revenue & Margins:</strong> Analyze product margins across different business lines (Rx, supplements, and other potential products). Track Average Order Value (AOV) and identify data-driven opportunities for cross-selling and up-selling—ensuring all commerce recommendations strictly adhere to clinical protocols, patient safety standards, and care guidelines.</li> </ul> <p><strong>Cross-Functional Collaboration</strong></p> <ul> <li>&l