Associate, Owner Connect Marketing

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Location

NHQ

Purpose

~ Supports HMA management and key stakeholders to develop, implement and operate the Hyundai Owner Connect Marketing strategy with the focus on maximizing service retention, Connected Service engagement and brand loyalty as well as increasing dealer/HMA parts sales.  Coordinates with Regions and Dealerships as necessary for the administration of Owner Marketing / Owner Connect Marketing programs.  Acts as asset and approvals coordinating main contact and coordinates system assessments, design assets, and implementation of the necessary technology to supports data and system needs of the owner connect marketing area. Works to identify new opportunities to communicate with customers effectively continuously to achieve measured KPI’s and goals. Maintains complex departmental budget, detailed forecasts, special funds allocations, dealer billings and manages schedule and provides analysis for critical reporting requirements.

Major Responsibilities

~ Provide full project management support for all day-to-day activities of the Hyundai Owner Marketing program, including The Hyundai Ownership Experience Process, Hyundai Ownership Connection, and Connected Services Communications. 

~Research and respond to all dealer and regional inquiries.  Proactively identifies and responds program and IT concerns. 

~Act as liaison between supplier and other HMA departments as needed, to scope out new project requirements.

~ Coordinate recall / service campaign communications through the Owner Connect Marketing program.

~ Manage all dealer/supplier invoicing, reimbursements, and inquiries for Owner Connect Marketing program initiatives. Interface with finance to ensure the timeliness and accuracy of monthly dealer payments. 

~ Responsible for Budget calculations, eligibilities, and administration of daily task related to accruals and allocations. Responsible for the timely delivery of monthly reports for dealer marketing enrollments and spend accounting.

~Develop and manage budget reports to analyze and accurately track forecasted program budget versus monthly spend.  Effectively communicate monthly budget analysis to executive level management, as well as other departments whose budgets are impacted by Owner Connect Marketing programs.

Major Responsibilities (continued)

~ Takes an active role in developing requirements, implementation, and maintenance of marketing communications to support all Owner Marketing touch point communications.  Maintains active, up-to-date log sheet to track issues and enhancements and coordinates with internal teams, external teams, and IT as necessary.

~ Works with various cross-functional team to scope, automate and operate queries, algorithms, reports, etc. to operationalize Owner Communications.  Assist with the preparation and distribution of monthly summary reports which detail operational KPI’s and process issues that affect customer retention, and Connected Services related initiatives

~ Assists with coordinating and managing artifacts and timelines for all aspects of the Owner Marketing touch point strategy across all media and communication formats, including Blue Link touch points and quality impact communications including award initiatives such as IQS/VDS/CSI. 

~Assists in the asset trafficking of product-specific educational materials such as vehicle How-To videos and educational marketing assets.  Supports internal teams and stakeholder groups to ensure timely reviews and approvals of educational materials.

~ Analyzes campaign data to determine ROI and effectiveness of campaigns and prepares recommendations for future program/system enhancements to maximize program results.

~ Actively involved in asset trafficking of all new creative materials for Owner Marketing program, including email, direct mail, and digital design, layout, functionality, etc.   Assists with the development of training and program announcement materials for distribution to dealers and regions.

~ Initiates and manages documentation and tracking of all communication materials thru HMA legal department review and approval processes.  Responsible for ensuring all documents are reviewed and approved on ti