Senior Strategist

Who We Are:

160over90 is a full-service cultural marketing agency. An integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion and events leader IMG, 160over90’s cultural insight, access and influence helps brands stay connected to what their consumers care about most. With offices in seven countries around the world, 160over90’s expertise spans experiential, creative, public relations, digital, social, impact, influence, higher education and more. We represent culture. (B)ring (You)rs. At 160over90, we invite you to be the most authentic version of yourself. No matter where you come from or what you look like, you can be your full self here. Our work reaches diverse communities around the globe. So, it's important to us that our team reflects the full spectrum of voices, values, and perspectives of the audiences we’re looking to reach through our work. Just as we’re obsessed with our clients, their businesses, and the work we do, we’re even more obsessed with the team bringing it to life. Each day we are actively investing to ensure our people feel seen, heard, and appreciated. No matter where they are, who they are, and what they believe in, 160over90 is the throughline to infuse a culture rooted in acceptance and belonging.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

The Role and What You'll Do:

First and foremost, you’re serially curious; about brands, about people and the world around us.  How all of it is changing and evolving.  Simply put, you love to ask (and understand) why.

You’re plugged into culture; interested, intrigued and inspired by the now and next. You appreciate the value of others.  We don’t expect you to know everything but to appreciate it’s a team effort.  It’s the collective that gets us to bigger and better; that gets us to wow and have clients say, “I never thought of it this way before.”

You always give a damn.  About the client, the agency, the people and the work.  Your job is to inspire and energize creative teams, this comes from passion as much as it does from process.

Success in this role requires the intellectual curiosity to dig into cultural and category dynamics, the emotional intelligence to question and understand consumer behaviour and the collaborative spirit to work closely with internal creative, account, and project management teams. But above all else it requires the desire to learn and to stretch yourself and those you work with, clients and colleagues alike.

Intrigued?

• Lead (and sometimes support) all aspects of the strategy process, from research and analysis to insight and creative brief development and delivery –with the oversight, support, and guidance of your Director.
• Develop brand positionings, campaign briefs, comms plans, consumer journeys, and integrated marketing frameworks that guide creative execution.
• Present creative briefs and strategic solutions to internal and external audiences.
• Serve as a thought leader on client and category dynamics as well as emerging consumer and cultural trends.
• Partner with internal account and creative teams to ensure strategic alignment and reinforcement throughout projects to refine and contextualize the work and grow opportunities for the client/contract.
• Assist with new business opportunities, as required.

You Have These

Whether you’re a loud force of nature or a quiet powerhouse, we don’t care. But you must bring thoughtful confidence and perspective to all you do.

• 4+ years of strategy experience at creative and/or specialist agencies (experiential/pr/digital, partnerships, social, etc.).
• Experience with a variety of research tools and methodologies.
• Experience leading qualitative discovery conversations and supporting on client workshops.
• Ability to translate research and data into meaningful insights that inspire big ideas.
• Solid understanding of the tools and frameworks that support brand, partnership, and cultural marketing strategy development.
• Excellent written and verbal communication skills, with the ability to develop a clear, compelli