Vice President, Commercial Enablement

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The Position

 The Vice President of Commercial Enablement provides strategic direction and leadership for all corporate communications, digital marketing communications, and commercial enablement functions at Roche Diagnostics Corporation (RDC). This role drives alignment between communication strategies and overall business objectives, ensuring consistency in internal and external messaging while maintaining the organization's corporate brand and reputation. Key responsibilities include overseeing internal and external corporate communications, media relations, crisis management, executive communications, digital and social media, corporate branding, and reputation management. The VP also leads corporate social responsibility efforts, including charitable giving programs, and serves as the primary spokesperson to the media and public. This position partners with C-suite executives, business area leadership, and cross-functional teams in marketing, sales, and P&C to optimize operations and align organizational priorities with strategic goals. Responsibilities extend to developing and implementing public relations strategies, leading change communications initiatives, and ensuring consistency of messaging across all platforms. The VP directs the creative and event production agencies of record, oversees the conference, meeting, and events team, and manages large-scale events such as congresses and trade shows. Additionally, the role encompasses customer engagement, sales enablement, and digital/social media strategies, ensuring a cohesive approach to supporting business priorities and delivering measurable results. By integrating strategic priorities, execution effectiveness, and innovation, the VP ensures that RDC achieves its business objectives while maintaining a favorable public image and fostering a high-performance culture. 

Direct report to the CEO of RDC and a member of the US Leadership Team; and, as such, have leadership responsibilities that extend beyond Commercial Enablement and require general business leadership and contributions to the overall strategy and development of RDC.  This role will collaborate with the US Leadership Team and will be responsible for developing, implementing, and managing the strategic and operational aspects of the Commercial business. 

Responsible for maintaining and continuously improving the quality system and achieving quality objectives through daily actions.
 

• Contributing leadership skills and expertise to the strategic and business planning processes

• Oversees and shapes the strategic communication planning for RD-US internal and external communications, enhancing organizational and business value.

• Partners with executive management, marketing, sales, advertising, and P&C to plan, develop, implement, and evaluate communications strategies.

• Acts as the primary communications advisor to the president and CEO, ensuring alignment with the strategic agenda.

• Serves as a media spokesperson, engaging with community, trade, and general media, as well as the public.

• Handles issues and crisis management communications, including developing tactics and training executives for such scenarios.

• Selects, manages, and oversees PR agencies to ensure impactful media engagement.

• Leads executive communications programs, including appearances, speeches, presentations, and public relations efforts.

• Drives employee engagement and builds a high-performance culture through effective communication and internal campaigns in partnership with P&C.

• Designs and implements communication strategies for events, initiatives, and training programs.

• Leads and develops a high-performing team of communications and commercial enablement professionals, including writers, designers, project planners, and leaders.

• Ensures a strong succession plan for key roles while fostering a stimulating environment where sales and profit align with corporate objectives.

• Oversees digital marketing communications, including management of internal creative agencies and external partners.

• Leads the planning and execution of