Junior Content Strategist

Overview

If you’re looking for a high-energy, inclusive atmosphere and a company that understands the importance of work/life balance, Commonwealth is your match! From generous bonus and 401(k) programs to tuition reimbursement and flexible work schedules, Commonwealth is focused on helping its employees thrive in an environment suited to their needs. On top of all that, the marketing department offers a hybrid work schedule, so you’ll be able to work from home for part of the week!

We’re looking for a junior content strategist to join our ranks. Your strategies and plans will resonate with our existing customers and spur them to take action. If you are a thoughtful strategist who can work cross-functionally without missing details, this might be the role for you!

Reporting to the director of content strategy, or designee, you will support content creation, curation, distribution, and evaluation of corporate and product content to existing customers across various communication channels and content platforms. The right candidate is passionate about telling the company and product stories, is an expert at tackling both the high-level vision and day-to-day tactics, and comfortable delving into data to inform continuous content improvement.

Key Responsibilities

• Assist in Crafting Content Strategies:
  • Collaborating with content strategists to develop content strategies that consider personas, content pillars, and various marketing components
  • Participating in brainstorming sessions and strategy meetings to provide insights and ideas for effective content planning
• Team Collaboration and Messaging Development:
  • Working closely with marketing teams and senior marketing leadership to understand and contribute to the creation of messaging that aligns with marketing and business goals
  • Assisting in coordinating with external subject-matter experts (SMEs) to gather information and insights for content creation
• Content Planning and Coordination:
  • Collaborating with cross-functional teams to support the development of content plans spanning multiple business units
  • Assisting in coordinating efforts with various departments, ensuring alignment with overarching content strategies
  • Cross-Functional Collaboration:
  • Working with creative teams to contribute to content development and execution
  • Assisting in integrating insights and feedback from cross-functional teams to enhance the quality and impact of content
• Content Calendar Management:
  • Supporting in managing and auditing the content calendar to ensure that content execution aligns with the established content strategy
  • Collaborating with team members to ensure deadlines are met and content is published according to the schedule
• Content Optimization and Analysis:
  • Assisting in the evaluation of content data and insights to contribute to the optimization of content strategies
  • Collaborating with senior team members to act on insights, making data-driven recommendations for continuous improvement and goal achievement

 Core Strengths and Skills

• Passionate about storytelling, challenging existing ways of thinking, and execution
• Generates innovative and engaging content ideas with flair
• Successfully managing and balancing multiple projects and partners at once
• Ensures precision, maintains accuracy in content creation and execution
• Strong in project management and systems
• Deep knowledge of using data and insights to guide decision-making
• Has a natural curiosity for new and developing industries; Financial industry knowledge a plus
• Expertise in verbal and written communication, including exceptional grasp of the English language, grammar, spelling, punctuation, and usage
• Experience working on and with cross-functional teams that include writers, designers, editors, and strategists
• Understanding of how content type selection impacts performance across channels and audiences
• Proficient in content management systems, email marketing tools, and content scheduling and tracking platforms
• Understanding of SEO and SEM best practices

Required Qualifications

• Experience in communications, marketing, public relations, journalism, English, or related field
• 1+ years of experience in content creation, execution, and strategy with track record of success
• Continuous learner who will keep pace with evolving trends
• Exceptional communication and interpersonal skills (written and oral)