Marketing Automation Manager

About Alto

Alto is on a mission to redefine the rideshare experience for passengers, drivers, and employees alike. Through our business model of professional employee drivers and a dedicated fleet of luxury vehicles, we are turning rides into exceptional experiences by delivering industry-leading safety, consistency, and personalization. As the first vertically-integrated fleet manager and ridesharing service, we are also committed to leading the industry by transitioning our entire fleet to electric vehicles. We are rapidly growing and accelerating towards a nationwide expansion. Today, we operate in Los Angeles, Dallas, Washington D.C., Miami, San Francisco, and Houston.

Alto is a destination for innovative, intellectually curious, and forward thinking people. Learn more about us here.

What you’ll do:

• Lead the technical roadmap for Alto's customer relationship tools, collaborating across sales, marketing and the data/technology team to enhance the management of customer data based on target and segmentation strategy
• Build and optimize marketing automation workflows
• Manage Alto's CRM and provide training and support to sales and marketing teams to ensure effective usage and adoption
• Develop and maintain lead generation strategies to support the sales team in achieving revenue targets
• Monitor and analyze marketing and sales data to measure effectiveness of campaigns and make data-driven decisions towards optimization
• Create and manage reports to track lead acquisition, conversion rates, and other key metrics to measure success of marketing and B2B campaigns
• Collaborate with Alto's technology and data teams to integrate marketing automation and CRM with both internal and external relevant tools

What you bring to the table:

• Bachelor's degree required
• 3+ years of experience in marketing automation and CRM management
• Strong technical understanding of marketing automation platforms such as Hubspot
• Next-level analytical skills and ability to use data to make decisions and optimize marketing campaigns
• You are a collaborative colleague, entrepreneurial builder, and practical problem-solver!

What's In It For You

• Salary, bonus and equity in an innovative startup
• Monthly credit to ride Alto, plus membership!
• Medical, dental and vision benefits
• 401k with 100% company match up to 4%
• Professional development reimbursement up to $1,000
• Unlimited time off, plus 11 company holidays

** Alto does not partner with external recruitment vendors, agencies or firms on any searches. **