Senior Product Marketing Manager – Email Security

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Corporate Overview

In today’s cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion for protecting users, the data they create, and the systems they rely on from a uniquely people-centric perspective.

And we are just as passionate about finding the right people to help us in that mission. When you join Proofpoint, you are helping to:

• Build and enhance our proven security platform
• Blend innovation and speed in a constantly evolving cloud environment
• Analyze new threats and offer deep insight through data-driven intel
• Collaborate with customers to help solve their toughest security challenges

We are devoted to helping our customers protect their greatest assets and biggest security risk: their people. That is why we are a leader in next-generation cybersecurity—and why more than half of the Fortune 100 trust us as a security partner.

The Role

We’re looking for a strong, talented, result-driven Senior Product Marketing Manager to join the Proofpoint Email Security Product Marketing team. Our team is highly valued across the company and by cross-functional teams. We are a group of team players and go-getters dedicated to ensuring our products and solutions are differentiated and lead their respective markets.

As a Senior Product Marketing Manager, you will drive Go-to-Market strategy for the Proofpoint Threat Protection solution. You’ll be the expert on our buyers, competitors, and lay the foundation for market success. You will partner closely with product management, marketing, and sales to build the Go-to-Market plans and execute those plans by creating high-impact assets and enabling the field to drive business growth. The ideal candidate is a driven self-starter, a diplomatic collaborator, a strategic thinker who enjoys rolling up their sleeves, and exercises sound judgement on when to push back and when to dive in.

Your Day-to-Day

• Positioning and Messaging: Be the expert on our buyers – who they are, how they buy, and their buying criteria. Craft clear and concise messaging, positioned against market and competitive trends observed among our prospects and customers. Messaging will emphasize our differentiators and business value to develop a compelling narrative that resonates with our target audience.
• Content Creation: Create compelling messaging and content (e.g., webinar, blogs, solution briefs, datasheets, presentations, etc.) that highlight differentiated business value to reach our target buyers.
• Presentation Guru: Highly experienced content presenter to internal and external audiences, including sales training, customer briefings, webinars, industry events, and analyst briefings. Be the primary thought leader for the solutions and services you directly support.
• Domain Expert: Establish yourself as a thought leader in the dynamic email security market. Conduct in-depth research to understand market trends, customer needs, and the competitive landscape. Be an expert on our competition and how they are positioned. Translate this knowledge into actionable insights for sales, customer success, corporate marketing, product management and more.
• Launch Execution: Lead cross-functional teams (e.g., product management, corporate marketing, competitive intelligence, sales, etc.) in the planning, execution, and launching of new solution capabilities, releases, etc. Support incremental updates and solution launches throughout the year to generate sales and market awareness and drive customer demand.
• Sales Enablement: Understand and support our direct and indirect sales channels; create and deliver effective enablement knowledge, content, and tools that helps sellers identify opportunities and communicate our unique business value.
• Dynamic Collaboration: Build strong working relationships and collaborate closely with product management, corporate marketing, competitive intelligence, and sales teams to ensure alignment on release benefits to achieve business goals. Act as a bridge between technical teams and customers.
• Customer Advocacy: Identify and leverage customer success stories and testimonials to strengthen our competitive positioning/messaging, marketing efforts, and showcase the impact of our solution updates.

What You Bring To The Team

• 8+ years of experience in product marketing. Email security, cybersecurity, or enterprise IT experience strongly preferred.
• BS/BA required, preferably in business or technical concentration, MBA