Category Site Merchant

Workday Job Profile: Category Site Merchant 

Business/Posting Title: Category Site Merchant 

Grade: 10 

Job Summary: 

The Category Site Merchant owns the strategy and execution of category‑level site experiences across Advance Auto Parts’ ecommerce platforms, translating category strategy into high‑performing digital storefronts that drive discovery, engagement, and conversion. 

Partnering closely with Category Management, SEO, Content, Catalog, and cross‑functional ecommerce teams, the Category Site Merchant is responsible for building and maintaining category landing pages, featured modules, guides, and cross‑sell paths that are accurate, optimized, and continuously improved based on customer behavior and performance insights.  

What will you do? 

Category Site Strategy & Execution 

• Own end‑to‑end site merchandising for assigned categories, shaping how customers browse, discover, and navigate into PDPs 
• Design, build, and maintain category landing pages, featured modules, guides, and cross‑sell paths aligned to category priorities 
• Translate assortment strategy, promotions, and seasonal priorities into compelling, customer‑centric category experiences 
• Set and manage pinning rules, content hierarchy, and seasonal refresh plans across assigned categories 

Performance Optimization & Insights 

• Analyze browse‑to‑PDP funnels, click‑through rates, and conversion performance to identify friction and opportunity 
• Execute A/B and multivariate tests across layouts, modules, messaging, and visual hierarchy; apply learnings to future executions 
• Use behavioral insights and analytics to continuously optimize category journeys 
• Publish regular performance readouts with insights, actions, and next steps 

Content, Readiness & Publishing Excellence 

• Coordinate creative and copy inputs, ensuring accuracy, accessibility, and brand alignment 
• Partner with Catalog and Category Management teams to ensure item readiness, including attributes, images, pricing, and compliance 
• Ensure category experiences are accurate, timely, and published with high quality and consistency 
• Maintain tight publishing cadences, including weekly refreshes and validation 

Search, Taxonomy & Discoverability 

• Apply taxonomy, attribute, and navigation best practices to improve category structure and findability 
• Partner with SEO on internal linking, metadata, a