Assistant Director, Alumni Email & Social Media

Swarthmore College is a highly selective liberal arts college located in the suburbs of Philadelphia, whose mission combines academic rigor with social responsibility. Swarthmore has a strong institutional commitment to inclusive excellence and nondiscrimination in its educational program and employment practices and encourages candidates who will further advance the goal of fostering a diverse and inclusive community. As one of the nation’s finest institutions of higher learning, Swarthmore College is global in outlook and draws students from around the nation and world. The 425‐acre campus is a designated arboretum, complete with gardens, rolling lawns, a creek, wooded hills, and hiking trails in the Crum Woods.

Who We Are: 

We are a team of dedicated relationship builders with a shared mission of connecting, engaging, and supporting Swarthmore College alumni and families. As part of the Advancement division, we believe in the power of positive energy, purpose-driven work, and collective momentum to drive meaningful engagement.

We are all moving forward with enthusiasm, optimism, and a commitment to creating lasting impact. Together, we strengthen and expand meaningful connections with Swarthmore alumni and families, ensuring they feel valued, inspired, and forever part of this community.

We are committed to:

• Fueling our work with purpose – Our mission is rooted in strengthening relationships and fostering a lifelong connection to Swarthmore.
• Creating meaningful connections – We prioritize engagement that is personal, relevant, and lasting.
• Driving with positivity – We approach challenges with optimism and a solutions-oriented mindset.
• Inviting others on the journey – We cultivate an inclusive, collaborative environment where alumni, families, and colleagues feel welcomed and valued.
• Steering toward impact – Every program, initiative, and interaction is an opportunity to build engagement, inspire generosity, and advance Swarthmore’s mission.

The opportunity: 

Swarthmore College’s Advancement Team is seeking an innovative and detail-oriented Assistant Director, Alumni Email and Social Media to enhance alumni engagement through strategic email communications and social media initiatives. This individual will be responsible for building and sending all engagement emails (including event promotions, newsletters, stewardship, and general communications, but excluding fundraising emails) using the Advancement Division's CRM, Slate. Additionally, they will manage and maintain new alumni social media accounts on Instagram and LinkedIn, scheduling content, facilitating engagement, and ensuring a dynamic and responsive online presence in collaboration with the Associate Director, Marketing.

This position serves as a strategic partner to members of the engagement teams, collaborating with them to develop communications plans that incorporate both email and social media elements to support their initiatives and goals.

Essential Responsibilities 

Email Marketing

• Develop, build, test, and deploy a variety of engagement email campaigns using Slate CRM, ensuring alignment with Swarthmore's brand guidelines and best practices.
• Collaborate with the Alumni and Family Communities team, College Communications, Swarthmore Fund Leadership Giving, and other members of the Advancement team to create targeted email content that drives engagement.
• Utilize HTML to customize and optimize email templates for enhanced performance and user experience.
• Analyze email campaign performance metrics and provide insights to inform future strategies.
• Maintain and manage email distribution lists, ensuring data accuracy and segmentation.

Social Media 

• In collaboration with the Associate Director, Marketing, schedule and post content, create select materials, and monitor engagement to strengthen alumni connection through Instagram and LinkedIn.
• Facilitate conversations, respond to inquiries, and identify opportunities for user-generated content and community storytelling.

Who you are: 

• Ability to analyze email data and provide actionable insights.
• Exceptional written and verbal communication skills with a keen eye for detail.
• Ability to work collaboratively across teams while independently managing multiple projects and deadlines.
• Ability to develop innovative content