Vice President, Consumer

<p>SHIFT is seeking a Vice President to lead and grow our unique consumer practice based in our Boston office. In this role, you will you lead a distributed team of dedicated consumer PR pros; manage a diverse book of business of legacy clients and lead the charge in new business development – from lead generation to winning in the room.</p> <p>Vice Presidents must have a solid understanding of all facets of performance communications, fundamental business principles and a demonstrated record of developing and executing successful public relations strategies and programs while closely managing budgets.</p> <p>Strong personnel management skills are vital as Vice Presidents play a prominent role in mentoring and guiding the professional development of a large and continually growing team. A proven track record pitching and closing new business is required, as is a commitment to supporting new business and recruitment efforts through active participation in networking and industry events.</p> <p>Vice Presidents are also expected to exhibit leadership and initiative through contribution to broader Agency initiatives including training and specialty offerings that generate growth opportunities for staff, clients and/or prospects.</p> <p><strong>What You Bring</strong></p> <ul> <li>10+ years of public relations experience with a track record of success and increasing responsibility in an agency or fast-paced client environment (agency experience is required)</li> <li>A deep knowledge of New England’s culture and media landscape</li> <li>The ability to be in our Boston office three days a week – some travel will also be required</li> <li>Experience in food and beverage, CPG/wellness, travel and hospitality, quick service restaurants, “tech-sumer” and retail is preferred</li> <li>A deep understanding of today’s consumer – from micro to macro shifts – and how those trends are impacting people’s purchasing power and the brands they engage with</li> <li>Experience creating data-driven integrated campaigns and reporting out how they move business outcomes</li> <li>Knowledge of market research and audience insights that should be incorporated into idea generation and client programs</li> <li>The ability to form strong client relationships</li> <li>A demonstrated record of developing and executing successful public relations strategies and programs while closely managing budgets.</li> <li>Experience in influencer marketing, affiliate marketing and social media best practices; with knowledge of what it takes to create earned media campaigns and sponsored opportunities</li> <li>Strong personnel management and mentoring skills</li> <li>A willingness to actively contribute to making our agency a better place to work</li> </ul> <p><