Field Marketing Manager

Our restaurants are only the tip of the flame. If you’re looking for a fast-paced, innovative and welcoming workplace then a career with our Corporate Familia is right for you.

What’s in it for you!

• Hybrid work schedule
• Competitive pay and bonus
• Medical + Dental + Vision Insurance
• 401(K) Plan with match and immediate vesting
• Flexible Spending Accounts
• Vacation + Sick Pay + 12 Paid Holidays
• Amazing office culture
• Free El Pollo Loco food (Dine Out Card) + Restaurant Discount
• Discounts on theme parks, movie tickets, sports events, hotels and more…

Our Company
In 1980 the first American El Pollo Loco opened on Alvarado Street in Los Angeles, quickly becoming a destination for the best citrus-marinated, fire-grilled pollo in town. Over the past four decades, El Pollo Loco has grown into more than 490 restaurants across 7 states, becoming an L.A. mainstay and cultural benchmark along the way. And today, we continue to work just as hard to always provide customers with fresh and innovative L.A. Mex from our famous family dinners to Mexican entrees.


POSITION PURPOSE:
The Manager, Local Store Marketing, is responsible for leading the company's local store marketing strategy in developing and executing marketing campaigns that drive traffic and sales to our local stores and new store openings. The ideal candidate will be a strategic and creative thinker who brings the brand to life in both existing and new markets through sponsorships and local activations. This position will work closely with restaurant operators (both franchisee and corporate) as well as cross-functional teams to develop and implement marketing strategies, track and measure results, and drive improvement.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Act with independence and discretion in setting quarterly and annual objectives and priorities for local restaurant marketing, developing plans to meet established sales, transaction, and other goals.
• Leads the annual DMA planning meetings across all markets with franchise operators, aligning on the annual plan and ad fund budget for the year.
• Identifies, evaluates and executes local market activations that generate awareness and buzz for El Pollo Loco, ensuring that the brand stands out in the markets in which we operate.
• Lead the development of marketing strategies to drive brand awareness, sales and traffic for El Pollo Loco new restaurant openings (NROs) in new markets. Direct paid, earned and owned media efforts to maximize effectiveness of NRO budget.
• Serves as the liaison between the field and support center, acting as the primary point of contact for franchisees and above-store leadership.
• Project manage all new restaurant opening marketing initiatives, including the development and implementation of community engagement activities, grand opening plans, and partnering with operations and training teams to ensure marketing strategies align with operations excellence.
• Lead restaurant refresh program, including serving as the subject matter expert for all designated market areas (DMAs) when partnering with company and franchisee leadership to develop local marketing strategies for restaurant remodels that positively impact sales.
• Develops and execute marketing campaigns for local stores.
• Develops the strategy and management of the Local Store Marketing Toolkit and Portal, developing programs designed to drive sales and transactions that have been vetted through testing.
• Leads the implementation of the store level fundraising program, building brand affinity and community engagement in our markets.
• Lead restaurant merchandising, from sourcing, budgeting, and delivery of products that create enthusiasm and brand awareness.
• Lead analysis on efficacy of local marketing strategies.
• Develop strategies for improvement based on campaign results.
• Other activities, duties or responsibilities that are assigned by your supervisor.

QUALIFICATIONS – EDUCATION, EXPERIENCE, LICENSE/CERTIFICATIONS:
To perform this job successfully, an individual must be able to satisfactorily perform the essential functions of the job. Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions of the job. The requirements listed below are representative of the education and/or experience required.

Education/Work Experience:
Bachelor’s degree required. A minimum of five or more years of marketing, traditional and non-traditional brand management, or strategy planning experience. QSR or related industry experience is a plus.

License/Certifications:
Possess and maintain a valid driver’s license.

Knowledge, Skills, and Abilities:
• Strong people leadership skills, including the ability to recruit, train