Marketing SEO Sr. Writer, Tableau

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Job Category

Marketing & Communications

Job Details

About Salesforce

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Search Engine Optimization Writer
The SEO Writer is responsible for coordinating and implementing search engine marketing programs. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is interacting with internal stakeholder as well as working closely with the company SEO team to make sure that the goals of the business are achieved.

Key Management Areas of Responsibility
- Define requirements, tasks, and resources associated to SEO content
- Manage and execute implementation of SEO content strategy
- Communication to stakeholders, team, and management on strategy/project development, timelines, and results
- Collaborate on strategy and goal definition for success
- Keep pace with SEO, search engine, social media and internet marketing industry trends and development
- Collaboration with the company blog and at least one social media community

Key Functional Areas of Responsibility
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
- Monitor and evaluate web analytics dashboards and reports to inform content
- Communication to team and management on project development, timelines, and results

Professional Competencies
- Passion for SEO and overall internet marketing
- Outstanding ability to think creatively, strategically and identify and resolve problems
- Ability to foster strong relationships at various levels
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Ability to clearly and effectively articulate thoughts and points
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications
- 5+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
- Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
- Experience working with CMS and building/administering content in multiple CMS environments
- Familiarity with HTML/CSS and website administration
- High-level proficiency in Google Sheets, Docs, Slides
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
- Knowledge of PPC programs and optimizing data gathered from both organic and paid sources

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