Senior Manager Revenue Growth Management
Kimberly-ClarkAbout the role
Job Description
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
Lead best-in-class analytics & ambitious recommendations which deliver 3% annual net sales value to the Kimberly-Clark business across RGM levers of price, mix, Pack & Price Architecture and Gross To Net. Drive fast decision-making with state-of-the-art tools, multiple data platforms & industry leading techniques across consumer, category, competition & customer insights. Have a clear understanding of retailer sell-in and execution to maximize revenue generation initiatives. Own the long term, strategic RGM roadmap including the multi-year RGM initiative pipeline that meets or exceeds revenue targets aligning to brand plans and customer strategies.
In this role, you will:
Identify, compile analysis & drive fast decision making of RGM opportunities via price accretive actions across the RGM levers of price, mix, pack price architecture and gross to net
Deliver current year RGM business objectives including gap closure or contingency planning
Ensures a 3+ year pipeline of RGM initiatives delivering 2%-3% Operating Profit to the business
Lead Price Strategy projects with analytics in category, competitor, customer & consumer
Understand Channel pricing relationships and develop solutions to reduce channel conflict
Shape and deliver Brand’s price strategy principles of:
Suggested retail pricing (e.g., SRP, EDLP pricing, Promoted Pricing)
Promotion Strategy by brand (depth, frequency, duration, promoted partners)
List price & trade structures enabling retail strategies
Discount Curves
Actively contribute as a cross-functional team member in Brand innovation with accountability for pricing insights & recommendations
Partner with Sales to identify & address executional barriers prior to deployment of price strategy or RGM initiatives
ESSENTIAL FUNCTIONS:
Strong analytic skills and knowledge of state of art tools across multiple data platforms and techniques with ability to analyze consumer, category, customer & competitive data
Understanding of customer economics and sensitivities to enable win/win RGM proposals – margins, price gaps, economics, price sensitives, promotional strategies, PL
Price & Volume impact analysis leveraging different elasticity factors (e.g., primary product, cross-product, cross-customer) or econometric tools and their application to business problems
Expert of the category articulating the role of pricing and promotion to consumer behavior and the business
Evaluate competitor pricing strategies and analyze impact to KC brands, developing recommendations to address business impacts
Support pricing related elements of the Annual Operating Process and assist with pricing related customer challenges or opportunities
Establish the pricing framework, guidelines, and discount curves needed to allow for efficient decision making aligned to brand strategies
Integrate established pricing guidelines into the introduction of new SKU’s developing all pricing elements and securing approval of Brand leadership
Leverage internal and external data sources in the creation of statistical and analytic reviews of the pricing strategy, revenue optimization and promotional price activity
Develop and communicate the strategic, financial and administrative implications of proposed pricing approach
Collaborate with Finance Partners (Brand or Customer) to quantify the ‘cost of the plan’ in terms of trade investment needed to execute promotional strategies
Partner with Sales and Finance teams to ensure trade enables the everyday and promoted price strategies and associated financial objectives
Take a proactive approach towards enhancing the organization’s acumen around pricing considerations
Collaborate with Revenue Management – Canada where product offerings or
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