Senior Product Manager, Laundry Warewash

Description

This position is responsible for responsible for developing and driving the business plan for this category to include market analysis, sales channel development, service strategy and commercialization activities.

 

Plans, organizes, controls, and executes the Laundry/Warewash product categories in all aspects, with accountability for growing and optimizing the category P&L. Duties of this position include ensuring management of, and marketability for, the current Laundry/Warewash product line via pricing, supply chain, brand positioning and product awareness, sales support, and promotional activities. This position will also be responsible for analyzing and understanding the market landscape, allowing for opportunistic category decisions that meet growth objectives. In addition, the Sr. Product Manager, Laundry/Warewash, is responsible for ideation and project management for new product development, including all phases of the product life cycle (introductory, growth, maturity, and decline). 

This position requires a self-starter who won’t hesitate to act to drive the Laundry/Warewash categories forward. Must have the ability to juggle multiple projects, remain organized, prioritize according to category and organizational needs, as well as think critically and develop solutions that will create success. Must also be able to collaborate effectively across multiple departments and communicate updates knowledgeably to company leadership. Prior Sales and Marketing experience in the Laundry/Warewash categories is required.

Requirements

• Development of strategic goals and metrics to drive both short-term and long-term sales growth within the Laundry/Warewash categories.
• Analysis of market landscape to identify opportunities for products and programs that have features, benefits, &/or attributes that meet the market need.
• Conducts product/program training for the sales force and technical service specialists to ensure competency in application for Laundry/Warewash solutions.
• Works closely with customers on strategic development to maximize impact of Betco Laundry/Warewash product/program solutions.
• Lead and drive new product / program ideation and development efforts, working in conjunction with cross functional teams consisting of Sales, R&D, Supply Chain, Marketing, and Finance.
• Owner of the New Product Development (NPD) phase gate process.
• Analyze internal costs and competitive pricing intel to make pricing strategy recommendations that maximize revenue and gross margin.
• Ability to independently (or upon request) query and analyze historical sales data via existing data sources to think critically about trends, draw conclusions, and/or make recommendations about category direction.
• Responsibility for analysis and recommendation of rationalization of product line.
• Willingness to travel and work with the sales organization to gain market insights and drive success for the Laundry/Warewash product line.
• Responsibility for training the sales organization, distribution customers, and end users via training at Betco HQ, in the field, or digitally via webinars and e-Learning content.
• Ensure projects related to Laundry/Warewash category are being completed in a timely manner.
• Other duties as assigned.

EDUCATION and/or EXPERIENCE:

• BS degree is required, Marketing preferred.
• 5-10 years of prior experience specific to industrial Laundry/Warewash category, including technical experience, and product category management is preferred, including market analysis, new product/program development, category analysis, and sales execution.
• Demonstrated track record of increasing responsibilities.
• Development of, or contribution to, development of category strategic plan, including goals and metrics.
• Demonstrated strength in working closely with sales and other cross functional personnel.

REQUIRED SKILLS:

• Prior category management experience, specifically in Jan-San Industry, adjacent industry, or manufacturing, is preferred.
• Proficient with full suite of Microsoft Office, including Outlook, Teams, Word, PowerPoint, and Excel.
• Strong analytical and critical thinking skills.
• Type “A” personality – A proactive driver.
• Knowledge of internal data sources, data gathering, and data manipulation via queries and pivot tables
• Ability to understand and adhere to NPD process for product and program development.
• Strong presentation skills.

PHYSICAL REQUIREMENTS:

• Computer work for extended periods of time.
• Willingness to travel for training, category driving/growth opportunities, installations (40%-50%).
• Moderate lifting may be required.