Principal Product Manager - Loyalty

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams.  We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

At DICK’S Sporting Goods, our Scorecard membership sits at the center of the Athlete experience—driving engagement, retention, and long-term value. As we evolve toward a paid membership model, we are seeking a Principal Product Manager to define and lead a step-change in our Loyalty, Membership, and Credit strategy, roadmap, and execution model.

This role goes beyond incremental optimization. You will reimagine the future of Loyalty and Membership, shaping a differentiated value proposition, unlocking new revenue streams, and ensuring seamless integration across our digital ecosystem.

You will lead end-to-end product strategy and discovery for highly complex, enterprise-wide initiatives—working across product, engineering, data, marketing, and external partners to deliver a cohesive and high-impact roadmap.

What You’ll Own

1. Step-Change Product Strategy & Roadmap Leadership

• Define and drive a bold, future-oriented Loyalty & Membership strategy (including paid membership)
• Move beyond incremental improvements to deliver step-change innovation in customer value and business impact
• Build and continuously evolve a multi-horizon roadmap (Now / Next / Future) aligned to enterprise strategy
• Clearly articulate tradeoffs, investment rationale, and long-term value to executive leadership
• Ensure roadmap reflects enterprise dependencies and cross-product integration points

2. Product Discovery Leadership

• Design and lead a scaled discovery strategy across multiple product teams and domains
• Establish discovery as a continuous, measurable discipline—not a phase
• Drive:
  • Customer research & segmentation (especially membership behaviors)
  • Experimentation frameworks (A/B, pilots, pricing tests)
  • Concept validation for new membership benefits and monetization models
• Translate insights into clear product opportunities, business cases, and roadmap decisions
• Champion human-centered design and data-informed decision making across teams
• Co-lead discovery efforts with Principal UX Design and business stakeholders, ensuring:
  • Customer desirability, business viability, and technical feasibility are equally represented
• Facilitate cross-functional discovery workshops that bring together:
  • Product, Design, Engineering, Data, and Business teams
• Drive alignment early by ensuring discovery outputs are co-owned and actionable across teams

3. Loyalty & Paid Membership Expertise

• Own evolution of Scorecard into a modern loyalty + paid membership ecosystem
• Partner with Business to Define:
  • Membership tiers, benefits, and pricing strategy
  • Engagement loops and lifecycle mechanics
  • Value exchange for Athletes and brand partners
• Bring deep knowledge of loyalty constructs, including:
  • Earn/burn systems, rewards structures
  • Personalization and lifecycle marketing
  • Subscription/membership economics and retention levers
• Evaluate and optimize ROI, LTV, and engagement metrics

4. Digital Ecosystem & Cross-Product Integration

• Operate with a systems-thinking mindset—understanding how Loyalty & Membership connects across:
  • E-commerce & app
  • Retail store experience
  • Retail media network
  • Data & personalization platforms
  • Marketing technology stack
• Partner across product teams to ensure roadmap alignment and coordinated execution
• Identify and manage dependencies, integration points, and sequencing risks
• Drive shared outcomes across product portfolios, not siloed success
• Serve as the central orchestrator across multiple product teams, ensuring Loyalty & Membership capabilities are intentionally embedded across the ecosystem—not layered on top
• Partner with peer Product leaders to:
  • Align roadmaps and sequencing across domains
  • Resolve competing priorities and shared dependencies
  • Drive shared OKRs and integrated outcomes,