Brand Manager – Protality Outpatient HCP - Columbus, OH
AbbottAbout the role
JOB DESCRIPTION:
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of.
Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
Nourish the world and your career as part of the Nutrition team at Abbott. Our Nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna®, and Protality®– to help get the nutrients they need to live their healthiest life.
Our location in Columbus, OH currently has an opportunity Brand Manager - Protality Outpatient HCP
The Brand Manager role located in Columbus, OH will lead and direct healthcare professional marketing strategies and activations for the Protality® brand. The Brand Manager will also be responsible for the development and management of HCP short and long-term messaging strategy, pulling through integrated vision and concepting for the brand via HCP channel, and executing programs to effectively achieve commercialization, profit margin and business plan objectives. Additional responsibilities include quarterly business strategic and tactical planning, leading sales team meetings, agency management, market segmentation, market research, claims advancement and budget management.
What You’ll Work On
Responsible for managing healthcare professional marketing strategy and activity associated with the Protality® brand in the US.
Responsible for working with Consumer Marketing Teams to pull-through strategy and align on integrated vision for the brand
Lead the holistic communication strategy, messaging, and tactical plan for Protality’s direct to HCP activity including HCP media.
Measure performance of activation plans and proactively recommend action to continuously increase HCP recommendations and improve ROI.
Lead forecast and financial deliverables for Protality® HCP
Identify new consumer market opportunities based with HCP targets and optimize communications to continue to drive incremental recommendations and sales.
Identify future research needs to aid in plan/ long- range plan development.
Partner with Brand P&L owner to prepare annual brand plans.
Manage Protality® HCP budget monthly with direct input to forecast models and financial decisions and partner with brand P&L owner to adjust activity/spend plan with agility.
Collaborate with internal and external stakeholders to achieve objectives. These groups may include HCP Sales Team, Medical, Regulatory Affairs, Finance, Public Affairs, Legal, R&D, Sr. Leaders, Global Abbott Partners and external vendors or agencies.
Required Qualifications
3-5 years of brand management or marketing experience. Preferred expe
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