VP, Growth, CNN Digital Products & Services

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.

To see what it’s like to work at CNN, follow @WBDLife on Instagram and X!

We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place. 

Your New Role…

CNN is seeking a highly strategic, operational, and growth-minded executive to lead the marketing investment strategy, commercialization efforts, digital transformation initiatives, and data enablement programs that power CNN’s direct-to-consumer portfolio.

This senior leadership role is responsible for translating high-level revenue and audience growth goals into actionable strategies that drive measurable business impact—through marketing levers including pricing innovation, paid media investment management, digital enablement, partnership execution, and the commercialization of new features within CNN’s subscription product.

Working cross-functionally with Product, Strategy, Growth Marketing, Brand, Finance, Legal, Distribution, and the CNN newsroom, this role will ensure CNN’s growth engine is optimized for scale, agility, and innovation in a rapidly evolving digital marketplace.

Your Role Accountabilities...

Marketing Investment Strategy & Operations

• Lead paid and owned media investment planning, budgeting, and performance oversight across acquisition, lifecycle, and brand channels.
• Develop frameworks that connect marketing spend to business outcomes, optimizing resource allocation based on impact.
• Partner closely with Growth Marketing, Brand, Finance, and WBD's central media teams to ensure effective, aligned, and high-performing investments.

Pricing, Monetization & Enablement

• In partnership with Strategy and Finance, oversee pricing and bundling testing and execution, including operational rollout across platforms and customer experiences.
• Build and lead the Pricing Operations function to manage price changes, discounts, and offer structures at scale.
• Collaborate with Analytics and Strategy to forecast and monitor the revenue impact of pricing decisions.

Partnership & Affiliate Commercialization

• Working closely with Strategy and BD, determine partnership frameworks and assess opportunities to drive subscriber growth
• Operationalize go-to-market plans for partnerships, bundles, and wholesale distribution.
• Manage cross-functional delivery across Marketing, Product, Legal, and external partners to ensure seamless integration into CNN's consumer experience.

Feature Commercialization

• Collaborate with Product and Strategy to evaluate feature viability, define success metrics, and manage pre- and post-launch performance.

• Work with product marketing to bring to market new features within the existing subscription product (e.g., newsletters, loyalty tiers, premium content) and for select geographic expansions.
• Lead commercialization planning, offer strategy, and performance evaluation for product enhancements and regional rollouts—not entirely new product lines.

Digital Transformation & Tools Enablement

• Identify, assess, and deploy tools, technologies, and AI solutions that enhance marketing efficiency, targeting, and customer engagement.
• Working with Marketing Technology t