Manager, Social Marketing

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The USA and SYFY social marketing team seeks a driven, social media savvy Manager who loves both unscripted and scripted TV entertainment! This ideal candidate is not only passionate and knowledgeable about social but also embraces the genres that USA and SYFY have to offer, from reality dating shows and live wrestling to sci-fi dramas and celebrity competition showdowns. They’re experienced in developing outside the box social media strategies, building out timely content calendars and last-minute planning pivots while understanding the priorities of holistic marketing campaigns.

This individual also knows how to partner with internal stakeholders such as brand, creative, media, and press teams and various external agencies and vendors to ensure engaging content goes live on a regular and timely basis across key social platforms. The candidate will use performance data to iterate and evolve social content for higher levels of engagement and growth, both in real time and testing for the future.  

Essential Responsibilities: 

• Plan, create and execute the social media content strategy in support of the show/initiative goals, including but not limited to Instagram, TikTok, Twitter, Facebook and new emerging platforms. 
• Develop and implement an engagement strategy that focuses on driving tune-in, awareness, and buzz by initiating social conversations and influencing fan behavior. 
• Analyze and share performance data on a regular basis to improve content creation and social best practices across the cable marketing team. 
• Build and maintain relationships, processes and project timelines with internal teams across Creative, Media, Brand, Talent Relations and Communications, as well as with external partners to ensure proper execution of social strategies and business driving priorities. 
• Ideate, provide feedback and coordinate social concepts and deliverables that support marketing campaigns and sales opportunities across USA and SYFY properties. 
• Manage the day-to-day coverage of our show’s social support throughout the pre-premiere, premiere day and in-season phases. 
• Work directly with the Director, Social Marketing to oversee owned social handles across USA and SYFY to ensure output aligns with established objectives and KPIs. 
• Experience in overseeing the delegation of responsibilities and professional development of a direct report. 
• Help establish and maintain distinct, authentic social voices that enhance each network and series, increase its reach and improve the fan experience. 
• Partner with the internal Media team to fulfill paid social campaigns. 
• Collaborate closely with talent and their representatives, producers and writers to execute social activations and support. 
• Potential opportunity to provide ad-hoc social marketing support across the other NBCU entertainment & lifestyle cable brands. 

Qualifications

• 4+ years of social media marketing experience, preferably within the entertainment media industry. 
• Intimate understanding of social media space, emerging trends and copywriting. 
• Well-versed in social media content creation and ideation, up to date on trends and the latest content types being created in the social / entertainment industry space.  
• Expertise in social-first copywriting.
• Adept in a variety of social publishing, analytics and reporting tools. 
• Willingness to work long hours and on weekends with short notice. 
• Must be located within commutable distance of NBCU offices in NYC. 
• Must have work authorization to work in the United States. 

Desired Characteristics: 

• Deep passion for social media, online c