Retail Growth & Trade Director – North America

Retail Growth & Trade Director – North America

Description -

About the Role

The Retail Growth & Trade Director leads HP’s North America retail marketing and trade strategy across Consumer PS, Gaming, and Print. This role is accountable for orchestrating retailer-specific growth strategies, optimizing trade and marketing investments, and ensuring HP shows up with a unified, best-in-class presence across key U.S. and Canadian partners.

 

The Director oversees the integrated Retail Growth operating model, bringing together retail strategists, account-based managers, retail delivery teams, retail brand experience, and CMP/MDF planning into one cohesive engine. This leader connects HP’s category strategies with retailer-specific realities to accelerate sell-in, drive sell-through, and shape the consumer journey across in-store and digital environments.

 

This is a highly strategic and operational leadership role overseeing a team of professionals and managing a multi-million-dollar retail investment portfolio across Best Buy, Amazon, Walmart, Costco, Target, Staples, Canada, and other major partners.

 

Key Responsibilities

Retail Growth Strategy & Leadership

• Define and lead HP’s retail growth strategy across Consumer PS, Gaming, and Print.

• Translate global and NA category strategies into retailer-specific growth plans that unlock share, revenue, and velocity.

• Partner with NA Sales and Category leadership to develop joint business plans and shape sell-in strategies for top retailers.

• Provide senior leadership to the Retail Growth team, ensuring clarity of roles, accountability, and a unified operating model.

Trade, MDF, and Investment Governance

• Own end-to-end planning and optimization of CMP, MDF, DGF, and contra investments across all major retailers.

• Oversee annual and quarterly retail investment plans, ensuring alignment with category priorities and retailer opportunities.

• Drive consistent financial governance, ROI tracking, and investment frameworks across U.S. and Canada.

• Partner with Sales Finance and Business Operations to ensure accuracy in forecast, pacing, and profitability.

Retail Sell-In & Sell-Through Acceleration

• Shape and support strategic sell-in narratives in partnership with NA Sales and Category.

• Ensure HP activates the full retail growth system, media, retail media, content, creator & earned, retail experience—to accelerate sell-through.

• Optimize visibility, conversion, and velocity across both in-store environments and retailer.com.

• Apply insights and performance data to prioritize growth plays, improve merchandising, and influence retailer activation plans.

Team Leadership & Cross-Functional Integration

• Lead and develop a high-performing team including Retail Growth Managers, Retail Delivery Managers, Retail Growth & Conversion, and One HP Retail Brand Experience.

• Create processes that integrate cross-functional teams (Media, Content, Category, Sales, CDS, Analytics, Experience) into one coordinated retailer plan.

• Foster a “One HP” operating model with consistent execution and clear governance across partners and categories.

Performance, Insights & Operational Excellence

• Own KPI frameworks for retail growth, trade efficiency, sell-through acceleration, and retail media conversion.

• Build and scale retail performance dashboards in partnership with Business Operations & Performance.

• Use insights to influence category demand plans, improve retailer forecasts, and drive continuous improvement across retail touchpoints.

Qualifications

• 10+ years of experience in retail marketing, category management, trade marketing, or related commercial roles.

• Proven leadership experience managing multi-market or multi-channel retail businesses.

• Deep understanding of retail economics, MDF/CMP planning, and joint business planning with top retailers.

• Strong cross-functional leadership success with Sales, Category, Finance, and Marketing partners.

• Demonstrated ability to lead lar