Adobe Alliances Manager (US)

<p>The Manager, Adobe Alliance is the operational engine of Code &amp; Theory's Adobe co-sell motion. Working directly with the Group Director, Head of Alliances, you will drive the day-to-day execution that turns Adobe field relationships into registered, qualified, closed-won pipeline. This is not a strategy role with execution support — it is an execution role with strategic exposure. You will own deal registration, partner intelligence, account mapping, and field-team activation, while contributing to the broader narrative we are building with Adobe leadership.</p> <p>You have lived inside the Adobe ecosystem at an agency. You know what a Solution Partner Program tier means in practice. You have submitted partner registrations, sat in QBRs, mapped accounts in Crossbeam, walked the Summit booth, and sent the follow-up emails the day after. You are ready to do that work again — at higher velocity, with sharper tools, and in support of an aggressive 2026 number.</p> <p><strong>WHAT YOU'LL DO</strong></p> <ul> <li>Own deal registration and Partner Portal hygiene across Adobe, ensuring every qualified opportunity is registered, current, and progressing</li> <li>Drive joint account planning with Adobe Account Executives, Partner Account Managers, and AVPs across priority verticals (FSI, Retail, Sports/Media)</li> <li>Maintain a live account map of Adobe field contacts, including org structure, coverage, and engagement history</li> <li>Support pre-event, on-site, and post-event execution at Adobe Summit, Adobe MAX, and quarterly Adobe field events</li> <li>Cross-reference C&amp;T's open pipeline against Adobe's territory plans to identify co-registration and co-sell opportunities</li> <li>Build and maintain whitespace analyses using Crossbeam, BuiltWith, and HubSpot to surface Tier 1 target accounts</li> <li>Partner with C&amp;T sales and account leads to package opportunities for Adobe field engagement (POI emails, sales sheets, joint pitch decks)</li> <li>Track and report on partner-sourced and partner-influenced pipeline weekly, with clear progression metrics</li> <li>Build and maintain the Adobe Partnership Intelligence Index — scoring contacts, accounts, and relationships across the Adobe field organization</li> <li>Monitor Adobe product, organizational, and field changes; translate them into actions for the C&amp;T team</li> <li>Contribute to QBRs and executive briefings prepared for Adobe leadership</li> <li>Provide partner program support to emerging Tier 2 alliances (Sanity, Optimizely, Vercel) including registration, account mapping, and field outreach</li> <li>Help design lightweight operational rhythms for each Tier 2 partner that scale without adding headcount</li> </ul> <p><strong>