Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Outbound) Hybrid

Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Outbound) Hybrid

As the Senior Manager of Performance Marketing (Click-Based Outbound), you will lead the strategy, optimization, and scaling of our direct response, high-growth paid acquisition channels, specifically Google Demand Gen, Yahoo Mail, and Discover Feed. You will directly manage an in-house team of performance marketing associates, overseeing day-to-day campaign operations, performance pacing, and well-managed processes across our click-based outbound portfolio.

You are both a strategic architect and an operational leader, capable of building channel roadmaps, designing disciplined creative and landing page testing frameworks, and guiding your team to execute error-free, conversion-focused campaigns.

Responsibilities

• Oversee our portfolio of outbound acquisition channels, specifically owning Google Demand Gen, Yahoo Mail, and the Discover Feed:

  • Serving as the central point of contact for external platform reps and media partners.

  • Answering ad-hoc strategic questions from internal business partners and external vendors.

  • Managing and strengthening partner relationships with Google and Yahoo to ensure account teams bring maximum value through services, betas, and strategic guidance.

• Monitor performance and competitive trends to optimize active channels and drive growth:

  • Evaluating platform performance trends, industry updates, and new features across Google Demand Gen, Yahoo Mail, and Discover Feed.

  • Building and managing multi-quarter channel roadmaps, including creative testing, ad format pilots, landing page testing, and campaign optimization.

  • Managing contractual terms, insertion orders (IOs), and platform agreements.

  • Supporting technical tracking, pixel setups, and data partner integrations to ensure accurate conversion measurement.

• Manage the creative development and testing process to drive conversion-focused assets:

  • Partnering closely with internal brand marketing teams, design agencies, and external resources to produce high-performing email ad assets.

  • Acting as a performance creative consultant, translating channel-specific data into clear creative briefs for direct response campaigns designed strictly for conversion rather than awareness.

• Ensure all channels meet compliance, legal, and operational requirements:

  • Auditing active campaigns to ensure strict adherence to existing compliance processes while advancing a well-managed agenda across all outbound launches.

  • Liaising with internal risk, legal, and compliance teams to document workflows, secure required approvals, and quickly remediate any campaign or operational issues.

• Collaborate with cross-functional partners to drive the overall acquisition strategy:

  • Partnering with business analytics teams to refine tracking, measure multi-touch attribution, and evaluate overall campaign effectiveness.

  • Aligning with Brand and Product teams to support new product launches and scale acquisition opportunities across the enterprise.

  • Overseeing monthly budget management, forecasting, performance pacing, and billing processes for high-volume accounts.

  • Guiding the team to document operational processes, eliminate errors, and continuously seek ways to automate campaign execution workflows.

Basic Qualifications

• Bachelor’s Degree or military experience.

• At least 7 years of experience in digital marketing, performance marketing, or paid acquisition.

• At least 3 years of experience managing paid media strategies and optimizing growth channels, with a specific focus on Google Demand Gen, Yahoo Mail, or paid email and display direct response networks.

• At least 3 years of experience directly leading, training, and developing a team of performance marketers.

Preferred Qualifications

• 8+ years of experience in performance marketing, direct response acquisition, or display marketing managing large media budgets.

• 4+ years of experience directly leading and developing high-performing teams of performance marketing associates.

• Proven track re