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Senior Account Executive, Technology
Daniel J Edelman HoldingsUnited Statesfull_timeVerifiedPosted 8 Apr 2024
About the role
Revere, a separate operating company backed by DJE Holdings, is looking for a creative and intelligent PR practitioner to join our growing team as a full-time, Senior Account Executive. Reverians are techies at heart. We work with technology companies that span the gamut of high-growth startups to global innovators. We’re looking for a candidate who is hungry to dive into account work, immerse oneself in the business and technology media landscape, and learn the ins and outs of technology PR. The SAE will work directly with junior, mid-level, and senior staff and will support/lead multiple client accounts in the technology sector. We’re looking for someone who is agile, determined, and is eager to dive into a fast-paced environment. The SAE must be a critical thinker, have strong organizational skills and the ability to adapt to new conditions, assignments, and deadlines. They must have solid knowledge of MS Office Suite, G Suite, Slack and superior verbal and written communication skills. The candidate must demonstrate potential for proficiency in media and social research tools. The SAE is responsible for managing, implementing, monitoring, and reporting on projects within a specific set of accounts including the supervision of account work performed by junior staff and in close partnership with a senior supervisor. This candidate will learn Revere’s various consulting processes/approaches, including earned and paid media programs, master narrative assignments, brand engagement, social media campaigns and stakeholder mapping exercises and be able to support account teams in the execution of these processes for clients.
In lieu of a cover letter, please share why you are interested in joining Revere and what you are interested in doing in your next role.
In lieu of a cover letter, please share why you are interested in joining Revere and what you are interested in doing in your next role.
Responsibilities:
- Demonstrate understanding of key client information, including general business strategy, industry trends and issues, products/services, key opinion leaders, customers and competitors
- Contribute to creation of communications plans to meet client objectives
- Track KPIs and tracking account performance on an ongoing basis
- Help develop quantitative and qualitative reports to assess PR programs
- Assist with the development of accurate project budgets using the firm’s financial system, and effectively work within account budget parameters and deadlines
- Manage day-to-day client correspondence and drive ongoing client activities (i.e. weekly meetings, activity reports, etc.)
- Take immediate action on client feedback
- Demonstrate effective supervisory and task delegation abilities across internal account teams by setting clear expectations and deadlines, providing needed resources, monitoring progress and providing feedback
- Demonstrate the ability to write, edit and proofread both long-form and short-form content to create high quality internal and external communications content
- Demonstrate an understanding of the differences in writing styles depending on the outlet, channel and audience (online, social network, traditional media, etc.)
- Effectively handle all aspects of proactive and reactive media relations projects from initial planning stages to pitch development and placement, ensuring accurate message-pull through, with full command of AP style
- Identify and analyze media coverage across tech, business, and vertical publications, specifically relevant client industry trends and competitive coverage
- Strategize and help execute media outreach programs by effectively pitching stories via email and verbally to reporters
- Leverage existing relationships with technology and business journalists; identify new relevant targets and develop relationships on behalf of clients
- Demonstrate ability to proactively understand and anticipate the needs of journalists/media contacts
- Exercise strategic thinking around media relations and media opportunities through showcasing resourcefulness/alternatives when faced with challenges around media interest
- Use social media to monitor for industry trends, report on PR results and identify industry influencers
- Develop/review social copy to promote industry news and owned content
- Communicate effectively with team members and coach and support junior staff by providing ongoing, constructive feedback
- Aid in new business process including idea contribution, research and proposal preparation and potentially in-person pitch meetings
- Commit to continuous learning; set and pursue stretch goals
Basic Qualifications:
- Bachelor’s degree in a relevant field
- Strong understanding of and demonstrated experience in strategic communications or public relations, with 2-3 years of relevant full-time experience in public relations and/or related fields including research, advertising, media, and publishing - prior agency
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