Lead Product Marketing - Local Performance Measurement

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.

At AT&T, we are reimagining the technology that connects people, businesses, and communities. Join us to help shape differentiated, simplified customer experiences across one of the most recognized connectivity portfolios in the market.

Lead high-impact performance tracking, campaign analytics, and results measurement for AT&T’s consumer portfolio, including Wireless, Fiber, and 5G Home Internet. This role helps translate campaign performance, customer behavior, market trends, and business outcomes into clear insights, recommendations, and reporting that enable faster decisions across marketing, regional, strategy, product, sales, and enterprise leadership teams.

Key Responsibilities
 

Performance Strategy & Measurement Leadership:

• Develop and maintain performance measurement frameworks across Wireless, Fiber, and 5G Home Internet local campaigns, aligning KPIs to business objectives, campaign goals, customer segments, and local market priorities.
• Translate campaign data, sales results, funnel performance, customer behavior, and geographic trends into actionable insights that improve marketing effectiveness and business outcomes.
• Partner with regional leadership, strategy, product, sales, media, finance, and analytics teams to define success metrics, diagnose performance drivers, and inform investment decisions.
• Monitor performance trends across campaigns, channels, products, regions, and customer segments to identify opportunities, risks, and emerging patterns.
• Develop recommendations that improve campaign execution, optimize media and marketing investments, and accelerate growth across priority markets.
• Build performance views and scenario analyses that help teams respond quickly to market, competitive, and business changes.

Campaign Analytics & Optimization:

• Evaluate campaign performance across paid, owned, local, regional, and enterprise marketing efforts, connecting activity to customer response, sales outcomes, and portfolio growth.
• Analyze campaign effectiveness by audience, geography, channel, message, offer, and product to identify what is working, what is underperforming, and where to optimize.
• Support test-and-learn measurement plans that quantify impact, isolate performance drivers, and inform future campaign design.

Data Analysis & Insight Development:

• Work with large and complex data sets to uncover trends, correlations, performance gaps, and growth opportunities across wireless, broadband, and converged connectivity.
• Apply strong analytical skills and familiarity with tools such as Python, SQL, Excel, Power BI, Tableau, or similar platforms to structure analysis and generate repeatable reporting.
• Synthesize data, campaign analytics, market intelligence, and customer insights into clear narratives that explain performance and guide action.

Reporting & Cross-Functional Communication:

• Create concise, executive-ready reporting that communicates performance results, key drivers, risks, opportunities, and recommended actions across functions and management levels.
• Develop dashboards, scorecards, readouts, and recurring updates that improve visibility, accountability, and alignment across marketing, regional, strategy, product, sales, and enterprise leadership teams.

Performance Measurement & Optimization:

• Track KPIs and measure impact across national, regional, local, campaign, channel, and segment-level performance.
• Identify trends, anomalies, and performance drivers that inform optimization decisions and improve return on marketing investment.
• Partner with teams to convert insights into measurable actions, follow-up tracking, and continuous improvement routines.

Analytics Innovation & Automation:

• Identify and apply new analytics approaches, automation opportunities, reporting tools, and data visualization best practices that improve speed, consistency, and decision quality.

Education:

• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Economics, Data Science, or a related field. MBA or advanced analytical degree preferred.

Experience:

• 7+ years of experience in marketing analytics, campaign measurement, performance reporting, business intelligence, or related analytical roles in telecommunications, technology, consumer services, or similarly data-rich environment