Content and Project Strategist, Enrollment Marketing

In collaboration with their colleagues in Enrollment Marketing and Communications (EMC), the Content and Project Strategist (CPS) will create, manage, and optimize digital and print content to support the university's mission and strategic vision as it relates to university enrollment initiatives. From developing tailored strategies and producing compelling multimedia content, overseeing digital platforms, and using analytics to drive performance, they ensure institutional messaging is consistent and reaches our audiences with purpose and impact. They also serve as a resource for providing guidance, tools, and best practices that elevate the quality and effectiveness of communications across the unit and the departments and schools EMC supports.

This position is part of LMU’s Marketing, Communications, and External Relations division and reports directly to the Director of Enrollment Marketing and Communications, supporting the university’s enrollment goals for undergraduate, graduate, and professional programs, including supporting other enrollment management-related departments and the university’s six Westchester campus schools and colleges as needed.

The Content and Project Strategist assist in the development, execution, and refinement of a comprehensive editorial and communications strategy that advances LMU’s brand and enrollment objectives. This position oversees the planning, production, and distribution of original content across a wide range of platforms, including websites, email campaigns, social media, digital advertising, and print publications. Through compelling and relatable storytelling, accurate information, and audience-targeted messaging, the CPS helps move prospective students from early awareness through yield and enrollment.

This role also assists with marketing and communications projects from concept to delivery, ensuring alignment with project timelines, stakeholder requirements, and unit priorities. The CPS collaborates extensively with colleagues across EMC, Marcomm, Enrollment Management, and academic units to maintain an integrated and consistent approach to content and campaign execution.

Position Specific Responsibilities/Accountabilities

Content Creation, Editorial Strategy, and Storytelling

• Write, edit, and publish original content, including student stories, faculty features, program spotlights, and campaign narrative elements, for enrollment-related websites, digital platforms, and print materials.
• Collaborate with writers, designers, videographers, and other creative partners to develop multimedia content that advances recruitment goals and supports LMU’s distinctive brand.
• In partnership with centralized and other stakeholders, produce audience-specific content for email marketing campaigns, digital advertising copy, SMS scripts (in partnership with centralized managers), landing pages, videos, event scripts, and other communications.
• Research, develop, and refine content that communicates LMU’s value proposition, academic distinctions, and student outcomes to prospective students and influencers.
• Maintain editorial consistency and accuracy across all content, ensuring alignment with LMU’s brand guidelines, style standards, and messaging frameworks.

Digital Content Management and Optimization

• Develop and maintain enrollment-related website content in collaboration with Marcomm and campus partners, ensuring accuracy, accessibility, and SEO and AIEO-informed best practices.
• Monitor engagement metrics and performance analytics; recommend improvements to maximize reach, engagement, and conversion within enrollment funnels.
• Contribute to the innovation of digital campaigns and storytelling approaches that support prospect nurturing, program awareness, and yield strategy.
• Ensure timely updates to webpages, digital assets, and marketing materials that influence prospective student decision-making.

Project & Workflow Management

• Manage concurrent communications projects from intake to delivery, ensuring clear timelines, defined deliverables, and efficient coordination across stakeholders.
• Maintain and contribute to EMC’s editorial calendar, content roadmap, and production workflow, balancing strategic priorities with operational needs.
• Facilitate project kickoffs, document requirements, and support cross-team alignment to ensure content initiatives meet enrollment goals.
• Use project management tools and processes to track progress, allocate resources, manage deadlines, and communicate status updates to internal partners.
• Participate in strategic planning for campaigns, events, and cyclical enrollment periods to ensure content and project workflows support annual recruitment cycles.