North America Field and Channel Marketing Manager

Job Title:

North America Field and Channel Marketing Manager

About Trellix  
Trellix is a global company redefining the future of cybersecurity. The company’s comprehensive, open, and native cybersecurity platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. Trellix, along with an extensive partner ecosystem, accelerates technology innovation through artificial intelligence, automation, and analytics to empower over 50,000 business and government customers with responsibly architected security. More at https://trellix.com.

Role Overview:

We are seeking a dynamic, results-driven, and highly strategic North America Field and Channel Marketing Manager to spearhead regional marketing initiatives and partner-led demand creation across the United States and Canada. In this pivotal role, you will design, implement, and manage integrated marketing strategies that drive high-quality leads, accelerate pipeline creation, and optimize brand visibility.

Reporting directly to the Director, Americas Marketing, you will serve as the primary marketing advisor for our B2B sales, partner, and channel teams. You will be responsible for orchestrating multi-touch demand generation campaigns and maximizing partner programs to drive measurable revenue growth. The ideal candidate is a proactive, data-driven marketer who can seamlessly blend hands-on field marketing execution with strategic partner channel management to take our North American theater to the next level.

Key Responsibilities

1. Strategic Regional Marketing Planning

• Develop and Execute Regional Marketing Plans:  Design, implement, and manage comprehensive, integrated marketing plans tailored to the diverse markets within North America, ensuring complete alignment with local sales goals and corporate priorities.

• Lead Demand Generation Strategy:  Design multi-channel demand creation programs—incorporating both inbound and outbound tactics—to attract, convert, and nurture qualified prospects.

2. Demand Generation & Campaign Management

• Execute Multi-Channel Campaigns:  Manage end-to-end marketing campaigns including email, social media, paid advertising, SEO/SEM, webinars, and content syndication.

• Account-Based Marketing (ABM):  Build and implement targeted, high-touch ABM programs aimed at driving pipeline and customer acquisition within high-value regional enterprise accounts.

• Lead Nurturing & Funnel Optimization: Design lead nurturing programs that move prospects smoothly through the sales funnel, working closely with the sales development teams to ensure timely and qualified lead follow-up.

• Webinar Integration: Coordinate and execute targeted regional webinars as part of broader global campaign programs.

3. Partner and Channel Alliance Marketing 

• Campaign & Events Roadmap:  Collaborate with global and regional teams to build and manage the AWS campaign roadmap, ensuring alignment with sales plays and partner priorities.

• Channel Partner Programs:  Implement and maximize the value and impact of joint marketing programs with regional channel partners to increase product visibility, and accelerate partner-sourced and partner-influenced pipeline

• Marketing Development Funds (MDF) Management:  Lead the submission, oversight, and administration of MDF, ensuring efficient fund utilization, meticulous tracking of ROI, and data-backed reporting on program impact.

4. Event Strategy & Management

• Strategic Event Roadmap: Plan, manage, and execute participation in key industry trade shows, conferences, regional events, workshops, and executive roundtables across North America.

• End-to-End Event Operations:  Oversee all operational aspects of regional events, from strategic planning and budget allocation to on-site logistical execution and post-event lead management.

5. Sales Enablement & Collaboration

• Sales Advisory Partnership:  Serve as the primary, trusted marketing partner for the North America sales teams, proactively addressing regional needs.

• Enablement & Collateral:  Communicate marketing plans effectively, deliver relevant sales tools, and execute events to ensure field success.

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