Senior A/SEO Manager

At Genworth, we empower families to navigate the aging journey with confidence. We are compassionate, experienced allies for those navigating care with guidance, products, and services that meet families where they are. Further, we are the spouses, children, siblings, friends, and neighbors of those that need care—and we bring those experiences with us to work in serving our millions of policyholders each day. 

We apply that same compassion and empathy as we work with each other and our local communities. Genworth values all perspectives, characteristics, and experiences so that employees can bring their full, authentic selves to work to help each other and our company succeed. We celebrate our diversity and understand that being intentional about inclusion is the only way to create a sense of belonging for all associates. We also invest in the vitality of our local communities through grants from the Genworth Foundation, event sponsorships, and employee volunteerism.

Our four values guide our strategy, our decisions, and our interactions:

• Make it human. We care about the people that make up our customers, colleagues, and communities.
• Make it about others. We do what's best for our customers and collaborate to drive progress. 
• Make it happen. We work with intention toward a common purpose and forge ways forward together. 
• Make it better. We create fulfilling purpose-driven careers by learning from the world and each other.

POSITION TITLE

Senior A/SEO Manager

POSITION LOCATION

Richmond, VA

YOUR ROLE
We are seeking a Senior A/SEO Manager to lead the strategy and cross‑functional alignment for how our brand is discovered, referenced, and chosen across modern search and answer ecosystems, and how that demand converts into measurable business outcomes.

This role evolves SEO into AI Search Optimization (A/SEO), spanning traditional search, generative answer experiences (often referred to as GEO), and LLM‑driven discovery across platforms such as ChatGPT, Gemini, and Claude. It also includes Answer Engine Optimization (AEO) on social and community platforms where users actively seek recommendations and guidance, including Reddit, YouTube, Instagram, and TikTok.

You will operate as a strategic partner and operator. You will set roadmaps, define success metrics, and drive execution through strong partnerships with Paid Digital Marketing, Product, Engineering, Customer Experience, Content, Brand, Social, Analytics, PR, and Affiliates. You will also scale your impact by creating, using, and maintaining AI agents in Microsoft Copilot and Copilot Studio to automate research, reporting, QA, and operational workflows.

WHAT YOU WILL BE DOING
A/SEO, GEO, and LLM-Driven Discovery Strategy
• Set the A/SEO strategy and roadmap across technical foundations, content structure, internal linking, and authority signals that influence visibility in both traditional search and generative answer experiences
• Improve performance across AI‑powered discovery surfaces, including Google AI Overviews and other answer‑led experiences
• Increase the likelihood of brand inclusion, citations, and references in LLM‑driven experiences such as ChatGPT, Gemini, and Claude through improvements to content quality, structure, accessibility, and authority
• Partner with Product, Engineering, Customer Experience, and Content teams to align pages and experiences to high‑value user questions and decision journeys
• Prioritize initiatives based on impact, effort, dependencies, and measurable outcomes

AEO on Social and Community Platforms
• Lead the AEO strategy for social and community platforms where users seek answers, including Reddit , YouTube, Instagram, and TikTok
• Partner with Social, Brand, and Content teams to improve discoverability through answer‑forward formats, creator guidance, community participation, and metadata optimization
• Translate community questions and engagement signals into content briefs, FAQ expansions, and on‑site improvements that strengthen discovery and conversion

Authority, Backlinks, and External Visibility
• Set the authority and backlink strategy that supports both traditional SEO and AI‑driven discovery
• Define quality standards for backlinks, citations, and third‑party mentions that strengthen trust and relevance
• Monitor backlink health and authority trends, translating insights into clear priorities and recommendations for partners

PR and Affil