Sales Operations, Senior Partner

About Us

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. 

More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden—empowering solo and small group practitioners to thrive alongside their clients. 

Recognized by MedTech Breakthrough as the Best Practice Management Solution Provider in 2024 and the Digital Health Awards in 2023, SimplePractice is proud to pave the future of health tech.

The Role

As the Sales Operations, Senior Partner at SimplePractice, you will be a key member of the Sales leadership team which is responsible for driving a new line of revenue growth for our marketing and product led business, reporting directly to the head of sales. SimplePractice has successfully scaled via Product-Led Growth (PLG), and we are now launching and expanding our sales-led growth (SLG) motion to capture the mid-to-upper market for Groups in the behavioral and mental health segment. This is a critical role to our organization’s success to ensure silos are broken down between Marketing, Sales, Product, and Customer Success.  

You will lead our GTM Engineering efforts, including managing the optimization of our CRM, overseeing the implementation of our sales technology infrastructure and responsible for facilitating a continuous feedback loop of sales insights to the sales team, internal stakeholders, and technology partners to drive revenue growth.   

Responsibilities

GTM Engineering & Tech Stack Ownership

• HubSpot Governance: Oversee the HubSpot Admin to ensure the CRM data model is optimized for consistency, scalability, and seamless integration with third-party vendors.
• CRM Governance and Infrastructure Evolution: Lead the implementation of our new sales tech stack (Gong, ZoomInfo, DocuSign) into our CRM, ensuring cross functional alignment across Marketing and Customer Success

Customer Journey Mapping: Standardizing the handoff between Marketing leads, sales conversions, and customer success. 

• Sales Strategy Execution: Translate the Sr. Director of Sales’ vision into technical workflows that reduce rep friction and accelerate deal velocity.

Advanced Analytics & Insight Sharing

• Sales Analytical Lead: Partner with the internal data analyst in building sophisticated dashboards that track the "PLG to Sales" conversion funnel. 
• Agnostic Data Modeling: Maintain a "single source of truth" for revenue data, ensuring that sales frameworks are measurable within the tech stack.
• Revenue Forecasting: Maintaining a source of truth for future revenue, enabling the business to plan for additional hiring and investment 
• Insight Loops: Design automated reporting that shares field-level insights (competitive intelligence, feature gaps) with Product and Marketing. Partner weekly with the Marketing team to audit top-of-funnel performance. 

Growth Hacking & Marketing Alignment

• Experimentation Framework: Partner with our mature Marketing team to develop a "growth hacking" framework, running synchronized Sales/Marketing experiments to test new market segments across the top of the funnel. 
• Trustworthy Numbers: Ensure 100% confidence in sales numbers by aligning attribution models and conversion metrics with Marketing’s data sets.

Leadership & Team Structure

• Strategic Leadership: You will provide leadership and functional guidance to a dedicated Internal Data Analyst and CRM administrator (dotted-line reporting). You will be responsible for defining their priorities as they relate to Sales Ops and ensuring their output aligns with GTM strategic goals. 

Desired Skills & Experience

• Experience: 7+ years in Sales/Revenue Operations, with at least 2 years of deep cross functional reporting experience 
• Sales Tech Stack Experience: Deep expertise in leveraging HubSpot and various sales tech ecosystems;  Gong and Zoominfo experience a must, experience with Martech solutions (Twilio Segment) a strong plus. 
• Inbound Velocity Management: Experience working with high-volume inbound lead engines. Experience providing real-time feedback on lead quality and source effectiveness, ensuring