Sr. Manager, Product Portfolio and Strategy

Are you ready for what’s next?  

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

Location: Edgewater, FL

Workplace Category: Hybrid (2-3 days in office on a weely cadence)

Travel Required: Yes (50% - 75%)

Direct Reports: N/A

Pay Range:  $103,200 to $144,000

Relocation: Yes

Visa Sponsorship: Applicants must be currently authorized to work in the United States.  This position is not eligible for employment visa sponsorship now or in the future. 

Innovation is the heart of Brunswick.  See how your contributions will help transform vision into reality: 

Position Overview: 

The Senior Manager, Product Portfolio & Strategy will play a key role in shaping the future product roadmap across Bayliner, Trophy, and Heyday brands. This role is responsible for developing and executing long-term product portfolio strategies that align with customer needs, market trends, and overall business objectives.

The ideal candidate will serve as a cross-functional leader, partnering closely with engineering, manufacturing, supply chain, sales, marketing, and product development teams to guide product lifecycle strategy, influence future model development, and drive execution across the organization. This individual will act as a key voice of the customer and dealer network, leveraging market insights and product performance data to help deliver industry-leading products and experiences.

This position can be based near one of Brunswick’s key boating hubs, including Edgewater, FL (preferred), Knoxville, TN, or the greater Chicago/Mettawa area.

At Brunswick, we have passion for our work and a distinct ability to deliver.   

Essential Functions: 

• Develop and execute product portfolio strategies aligned with long-term brand and business objectives across Bayliner, Trophy, and Heyday.

• Analyze market trends, customer insights, competitive benchmarking, and product performance data to help shape future product roadmap decisions and lifecycle strategies.

• Partner cross-functionally to support profitable product decisions, optimize product positioning, and improve overall portfolio performance across the brands.

• Ensure deadlines are met for sales and service agreement, annual planning targets, and order deadline dates 

• Collaborate with dealer networks and internal stakeholders to gather product feedback, identify opportunities for improvement, and influence future product enhancements and innovations.

• Execute product strategy for all Bayliner models delivering business case and charters reviews (Gate 0 and 1) for new products within HPPD process that will provide scope of work for design and engineering to create world class industry leading products. 

• Work closely with sales and PD&E while monitoring existing product performance to shape model year activities delivering optimal product lifecycle management. 

• Collects and analyzes competitive market and pricing information to develop compelling insights to facilitate data-based category strategies and drive sales/share growth 

• Works closely with each brands' marketing department on sales and marketing tools including catalogs, brochures, website