Director, Growth Marketing

ABOUT THE ROLE:

Rightway is a care navigation and pharmacy benefits platform that is changing the way healthcare is delivered for over one million members. Every day, we are driving exceptional results for our clients as we continue to go further and further upmarket. As we enter this exciting phase, we are looking for a visionary marketer to lead our commercial marketing efforts, drive growth, and expand our market presence.

As the Director of Growth Marketing, you will be responsible for drafting and executing a comprehensive marketing strategy that aligns with Rightway's commercial goals. You will develop and lead initiatives to increase brand awareness, engage with our target audience, and drive client acquisition. Your expertise will be crucial in leveraging data-driven insights to optimize marketing efforts and achieve scalable growth.

This is a perfect opportunity for a player/coach who is excited to join an organization during a key growth period, continue to build out the commercial marketing function, and make a lasting impact.

WHAT YOU’LL DO:

• Develop and execute an integrated growth marketing strategy across various channels, including digital, social media, email, content marketing, SEO/SEM, and offline events.
• Analyze market trends and competitor strategies to identify growth opportunities and refine marketing approaches.
• Lead and mentor the marketing team, fostering a culture of innovation, accountability, and continuous improvement.
• Collaborate with cross-functional teams, including product development, sales, and partnerships to ensure cohesive brand messaging and optimize customer journey experiences.
• Manage the marketing budget efficiently, allocating resources to high-impact initiatives and ensuring ROI on marketing investments. (I.e. Understand when to “do more with less” and when to make strategic investments for scale.)
• Drive the adoption of marketing automation and analytics tools to measure, analyze, and report on campaign performance, making data-driven decisions to optimize growth.
• Engage with stakeholders to report on marketing progress and align on strategic goals, acting as a dynamic leader within the organization.

WHO YOU ARE:

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum of 8 years of experience in marketing, with at least 3 years in a people leadership role within healthcare.
• Proven track record of developing and executing successful growth marketing strategies and campaigns.
• Strong analytical skills and experience with marketing metrics and analytics tools, specifically Pardot.
• Excellent leadership and team management abilities, with a passion for mentoring and developing talent.
• Outstanding communication and interpersonal skills, capable of influencing and collaborating with stakeholders. (i.e., experience working with the sales team to help achieve commercial goals). 
• Entrepreneurial mindset, with the ability to work in a fast-paced and evolving environment.
• Keen creative vision, with the capability to oversee design projects and campaigns.

SALARY: $150,000-180,000  

CYBERSECURITY AWARENESS NOTICE

In response to ongoing and industry-wide fraudulent recruitment activities (i.e., job scams), Rightway wants to inform potential candidates that we will only contact them from the @rightwayhealthcare.com email domain. We will never ask for bank details or deposits of any kind as a condition of employment. If you have any questions about a suspicious interaction with Rightway, please feel free to reach out to us at hr@rightwayhealthcare.com.

ABOUT RIGHTWAY:

Rightway is on a mission to harmonize healthcare for everyone, everywhere. Our products guide patients to the best care and medications by inserting clinicians and pharmacists into a patient’s care journey through a modern, mobile app. Rightway is a front door to healthcare, giving patients the tools they need along with on-demand access to Rightway health guides, human experts that answer their questions and manage the frustrating parts of healthcare for them.

Since its founding in 2017, Rightway has raised over $130mm from investors including Khosla Ventures, Thrive Capital, and Tiger Global at a valuation of $1 billion. We’re headquartered in New York City, with a satellite office in Denver. Our clients rely on us to transform the healthcare experience, improve outcomes for their teams, and decrease their healthcare costs.

HOW WE LIVE OUR VALUES TO OUR TEAMMATES:

We’re seeking those with passion for healthcare and relentless devotion to our goal. We need team members that embody our following cor