US Patient Acquisition & Retention Director, Respiratory

Job Title: US Patient Acquisition & Retention Director, Respiratory

Location: Cambridge, MA

About the job

Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

Role Overview:

The US Patient Acquisition & Retention Director is responsible for developing and executing strategies to attract and onboard patients into respiratory therapies and support programs. This role focuses on tactical execution of acquisition initiatives, leveraging digital channels, behavioral insights, and partnerships to drive patient activation and engagement.

This individual will report to Head of Patient Experience. 

About Sanofi

We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

Main Responsibilities:

• Design and implement patient acquisition campaigns aligned with brand and journey strategy. 

• Collaborate with marketing, patient support services, digital, and field teams to optimize outreach and engagement tactics. 

• Apply behavioral insights to improve targeting and messaging effectiveness. 

• Manage vendors and oversee development of patient-facing materials and tools. 

• Monitor acquisition funnel performance and conversion rates. 

• Support integration of acquisition efforts with broader patient experience and adherence strategies. 

• Media Mix Optimization lead with GTMC 

• Ensure compliance with regulatory and legal standards in all patient-facing activities 

• Execute plans in collaboration with Alliance 

About You

Qualifications:

Education

• Bachelor’s degree in marketing, communications, public health, or related field. 

Experience

• 5+ years in patient marketing, acquisition, or engagement roles within healthcare or pharma. Experience in respiratory or chronic disease areas is considered to be an asset. 

Key Proficiencies

• Campaign development and execution 

• Digital marketing and CRM tools 

• Behavioral targeting and segmentation 

• Performance tracking and optimization 

• Project management and vendor oversight 

• Strong collaboration and communication skills 

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cell