North America Senior Marketing Manager

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Job Title: Senior Marketing Manager, North America (Assurance)

Location: US

Own the go-to-market for the US & Canada. Build pipeline. Elevate the brand. Lead a high-performing team.

BSI’s Assurance division is looking for a commercially minded marketing leader to own end-to-end GTM execution across the United States and Canada. You’ll translate global strategy into high-impact, localized programs that fuel pipeline and revenue across System Certification, Training, and Internal Supplier Audits (ISA), while also serving as our Regional Theme Lead for Digital Trust & ISA to harmonize positioning and scale best practices regionally.

If you thrive in a matrixed, fast-paced environment and can flex from strategy to hands-on execution, this role is for you.

What you’ll own:

North America GTM leadership: Build and deliver the marketing plan for the US and Canada aligned to national sales goals and global priorities.

• Localization that wins: Adapt global/regional campaigns to market maturity, buyer behavior, and regulatory needs across both countries.

• Partner to the business: Work shoulder-to-shoulder with Sales and Training leaders to shape strategy that moves pipeline and revenue.

How you’ll lead:

• Team management & development: Lead, coach, and grow US and Canadian marketing teams; drive clarity of goals and performance.

• Operational excellence: Plan resources, prioritize work, and ensure accountability using project tools (e.g., Workfront).

How you’ll execute:

• Full-funnel, integrated campaigns: Orchestrate digital, email, SEO/SEM, paid media, webinars, PR, events, and ABM to create demand and accelerate conversions.

• Digital & demand gen mastery: Increase engagement, improve targeting, and optimize journeys; manage lead workflows in Salesforce and Pardot (segmentation, routing, follow-through).

• Budget ownership: Plan, allocate, and track US marketing spend for maximum ROI.

• Vendor leadership: Manage creative, translation, paid media, and event partners to deliver on brief, on brand, and on budget.

• Brand, compliance & governance: Ensure every asset meets BSI standards and regulatory requirements.

How you’ll measure success:

• Performance & analytics: Track KPIs and attribution, maintain CRM hygiene, and partner with data teams on ROI reporting.

• Optimize in real time: Use funnel insights to test, learn, and iterate maximizing conversion and marketing-influenced revenue.

Regional Theme Leadership (Digital Trust & ISA):

• Set the bar regionally: Lead campaign development, positioning, and content strategy for Digital Trust and ISA.

• Scale best practices: Align global messaging with North American needs; enable knowledge-sharing across regions and teams.

What you bring:

• Strategic clarity + executional rigor: You turn business goals into actionable programs and deliver.

• Proven impact: History of campaigns that drive MQLs, pipeline, and conversion in complex B2B environments.

• North America expertise: Deep understanding of US & Canada buyer behavior and regulatory nuances; skilled at localizing global and regional content.

• Relationship builder: Confident collaborator across Sales, Training, and Centers of Excellence.

• Martech fluency: Hands-on with Salesforce and Pardot (required); familiarity with Marketo, Workfront, SEO/SEM, paid media, and ABM tactics.

• Operational savvy: Budget management, vendor oversight, and performance reporting are second nature.

• Adaptable & detail-driven: Comfortable switching from big-picture strategy to precise execution in a fast-moving, matrixed setting.

• Segment & persona chops: You tailor narratives and offers by industry, role, and stage to move deals forward.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).

• 10+ years progressive B2B marketing experience (professional services, SaaS, or regulated industries ideal), including 5+ years leading people.

• Demonstrated success running multi-channel, full-funnel programs across the US and/or Canada.

• Strong background in digital demand gen, ABM, and CRM-led workflows (Salesforce/Pardot required).

• Familiarity with ISO, assurance, training, or compliance services (preferred).

• Knowled