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Market Manager - High Desert, CA

Firestone Walker Brewing Company
Paso Robles, United Statesfull_timeVerifiedPosted 19 May 2025
💰 $60,000/yr($50,000/yr – $60,000/yr)

About the role

Job Details

Job Location Off Site - Paso Robles, CAPosition Type Full TimeSalary Range $50000.00 - $60000.00 Salary/year

Description

Who we are:

Firestone Walker Brewing Company began in 1996 as a small brewery with roots in the wine country on California’s Central Coast. Now a regional craft brewery, our singular purpose remains – to craft the world’s best beers. We are passionately in pursuit of the perfect beer… and never satisfied.

 

What the job involves:

The Market Manager role is ultimately charged with increasing the sales of our portfolio of highly awarded beers. This includes direct responsibility for key On and Off-Premise accounts, increasing sales and securing new distribution in existing and new accounts, and working closely with the distributor network in the assigned territory to maintain and develop all accounts.  

 The responsibilities of the position include, but is not limited to the following:

  • Uncompromising pursuit of new On & Off-Premise distribution
  • Call on existing key accounts to retain/develop existing distribution, secure new distribution, make timely presentations and introduce new and “limited release” beers
  • Execute weekly On and Off-Premise promotions and periodic special events that generate brand awareness and consumer sampling, as well as new distribution at target accounts
  • Develop and maintain strong, positive relationships with account staff and distributor sales personnel
  • Set the standard for follow-up and follow-through in every aspect of the role
  • Travel to company meetings; participate in market blitzes in other territories, and otherwise work with other members of the FW team to execute/achieve the sales plan
  • Complete necessary administrative reporting and communications on a timely basis
  • Maintain all sales goals and personal budgets outlined to you and your territory 
  • Other duties as periodically assigned by your manager

Qualifications

What you should have to apply:

  • A bachelor’s degree and prior experience in a sales position; prior beer sales experience preferred
  • Cicerone, or other Beer certification strongly preferred
  • Knowledge of all Firestone Walker beers, other craft beers and the craft beer community
  • Strong oral and written communication - able to talk and write to others to convey information effectively
  • Strong persuasion skills - able to influence others decision making or persuading others to change their minds or behavior
  • Active listening skills - this is the key to all sales presentations, understanding your goals can only be achieved by listening to account needs and then filling those needs 
  • Excellent time management - able to be proactive and take initiative
  • Excellent organization and coordination - able to manage priorities and routine functions effectively and efficiently
  • Social perceptiveness skills - being aware of others' reactions and understanding why they react as they do
  • Decision making skills – able to collect, assess, and interpret relevant information and make sound judgments
  • Negotiation skills - bringing others together and trying to reconcile differences

 

Other things you need to have:

  • Competence with the use of a laptop and associated programs (Windows, Microsoft office suite of programs)
  • Experience with the use of a CRM program suc

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Company

Firestone Walker Brewing Company

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