Senior Director, B2B Content and Communications

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

Spring Health is seeking a results-driven Senior Director, B2B Content and Communications to lead the strategy and execution of B2B content and corporate communications that strengthen our position, build credibility, and accelerate pipeline. You will oversee a focused team across content and organic social and direct our PR agency to ensure we show up with a consistent, differentiated narrative in the market. You will partner closely with executives, Product Marketing, Sales, and Customer Success to turn our strategy, product value, and customer outcomes into compelling, high-performing storytelling. Success is measured by influence where it matters: target buyers, active pipeline, and industry leadership. This is a full time position on our team reporting to the VP, B2B Growth Marketing. Occasional travel may be required for team or company events. There is a strong preference for this position to be based in NYC and operate under a hybrid model, with three days per week in our HQ at 60 Madison Ave office.

What you’ll do: 

B2B Content Strategy & Development

• Own the content strategy that supports GTM priorities and pipeline creation
• Set and guard the tone and voice for all B2B external content, ensuring clarity, credibility, and consistency
• Translate positioning and segment messaging into campaigns, narratives, and assets that fuel demand and conversion
• Manage editorial operations including prioritization, intake, resourcing, and content calendar
• Partner with Digital and Marketing Programs to drive SEO-led content performance, rankings, and conversion paths
• Lead multi-format content creation tailored to buyer personas and optimized for digital performance across paid, organic, and ABM channels 
• Build systems to continuously source story ideas and data from product, execs, customers, and the field
• Apply modern content ops and AI workflows to scale production while improving quality
  
  

Corporate Communications and Executive Visibility

• Define corporate comms priorities with the CXO to reinforce our leadership narrative
• Direct PR agency execution to improve share of voice and media relevance in target outlets
• Strengthen executive visibility with high-quality speaking opportunities, earned commentary, and social amplification
• Prepare and coach spokespeople. Maintain message discipline across media and major moments
• Support alignment and responsiveness during product launches, news cycles, and reputation-sensitive situations
• Manage end-to-end awards submissions, including opportunity selection, narrative development, data collection, approvals, and submission execution across relevant industry and business awards programs

Events and “Moments That Matter”

• Position flagship events and launches as major storytelling and content engines
• Shape keynote narratives and ensure consistent messaging across all speakers and activations