Social Media Content Strategy Lead - Youtube (North America & LATAM)

Who Are We?

At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as Genshin Impact, Honkai Impact 3rd, Tears of Themis, and Honkai: Star Rail, HoYoverse also launched the dynamic desktop software N0va Desktop, the community product HoYoLAB, and created a variety of products such as animations, comics, music, novels, and merchandise around our original creative concept.

Adhering to our mission of Tech Otakus Save the World, we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields.

HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

When you apply to a position with HoYoverse, we will process your personal data. To learn more about how we process your data, we encourage you to review our comprehensive Global Applicant and Candidate Privacy Policy. This policy provides detailed insights into how your information is collected, used, and protected throughout the application process.

About The Team:

HoYoCreators is a sub-brand under the HoYoverse umbrella. Our primary mission is to strategically engage with all gaming partners, with a particular focus on content creators to construct a diverse gaming content ecosystem that delivers an immersive and universally appealing experience to our player community. Diversity stands as a cornerstone of our ethos, and we are committed to the meticulous identification and collaboration with creators and partners representing diverse backgrounds across a spectrum of cultures and content platforms.

As a remote team, you will be working with team members located across the United States, Canada, China, Singapore, and Europe.

What You Will Do:

The HoYoCreators team is actively seeking an experienced, highly organized, and collaborative professional in the field of gaming content strategy to work with our YouTube Partnerships. We are in search of an individual who is deeply passionate about HoYoverse's games, YouTube, and the video streaming space. In this pivotal role, you will work closely with both the YouTube creators, forging enduring, effective, and trust-based working relationships that align seamlessly with HoYoverse's overarching business objectives.

• As a vital member of the HoYoCreators team, this role will revolve around partnering with various YouTube teams (e.g., Creator Partnership, Product, Marketing) and creators
• Work on designing and executing content and creator programs to boost the quantity, quality, and diversity of gaming content related to HoYoverse on YouTube
• Design and collaborate on online and offline initiatives, identifying opportunities for engagement, and ensuring our creators thrive while our player community enjoys diverse local content and audience engagement
• Expand our creator roster by identifying and partnering with YouTube teams, partners, and creators, driving high-quality content production and engagement through activations and Initiatives. Craft a holistic plan to test tactics to grow creators' presence on YouTube
• Manage YouTube campaigns and content planning, analyze performance metrics, and provide recommendations for future activities
• Create educational materials on product features and creator best practices for both internal and external usage
• Drive, measure, and analyze all HoYoverse YouTube creators and content performance against other gaming creators and content metrics. Perform in-depth competitive and industry research to help identify new content test verticals
• Streamline content planning and workflows, both internally and externally, and support strategic projects in the creator and content space

What We Are Looking For:

• Strong knowledge of YouTube's content ecosystem and gaming. 6+ years in YouTube content or influencer marketing
• Prior YouTube content and creator partnership experience is required.
• Exceptional partnership skills in remote work settings.
• Effective communication, organizational, and presentation abilities. A professional, personable demeanor over the phone, on video calls, and in person.
• Strong proficiency in using 3rd party analytical tools and data to inform your suggestions and strategy.
• Outstanding project management in a multi-tasking environment.
• A deep passion for all HoYoverse games is required.
• Collaboration across time zones

You Will Stand Out If You H