Brand Marketing Internship - Year Long

Company Description

GO WITH A DIVISION USING THREE STRONG CHANNELS TO GENERATE $990 MILLION IN ANNUAL SALES

At the Robert Bosch Tool Corporation, we know that every career matters. Which is why you should conduct yours on a grand scale. Headquartered in the northwest Chicago suburb of Mount Prospect, we are a $990 million division of Bosch, a multinational engineering and electronics organization and the largest privately held employer in the world.

Guided by the principles of founder Robert Bosch, we offer a setting where social and environmental responsibility are part of our corporate DNA. Always mindful of our impact on the future, we are committed to sustainability, paying it forward, giving back, and lifelong learning. These are but a few of the reasons why our parent company has more than 400,000 associates and a legacy of success spanning 135+ years.

Play an integral role in a division that drives the success of our large, privately held consumer packaged goods organization. Offering the vast resources to maximize your effectiveness, we provide the support you need to achieve your most important objectives. Featuring such popular brands as Bosch®, Dremel®, and Rotozip®, we offer opportunities to reinforce our strong reputation for quality, grow new business, and expand upon our existing relationships with some of the most influential distributors in power tools.

This is your chance to Go big. Go bold. And use your skills to drive success on a massive scale, with the Robert Bosch Tool Corporation!

Go Bosch and experience big rewards!

Robert Bosch Tool Corporation offers the competitive compensation, career-development resources, and benefits you would expect of a world leader, including health, medical, and financial plans; work/life balance; and flexible work options.

GO BIG. GO BOLD. GO BOSCH.

Job Description

This internship will be partially remote but the hired applicant will be expected to come into the Mount Prospect office. Only local applicants will be considered.

This internship will begin in Summer 2023 and will last for 12 months.

The Brand Marketing intern will critically support the Brand Manager of the assigned business unit within Bosch Power Tools. You will assist and support the team with tasks involving regional localization of brand strategy and activities informed by the consumer journey including: Product positioning, messaging, claims and go-to-market activities. Overall, as a brand marketing intern, you will gain valuable experience in the marketing industry while assisting the team in achieving its goals.

• Support with research for assigned area competitive landscape and brand landscape
• Utilize research to support to the marketing concepts, messaging, and claims
• Assist with task-based activities for launch planning and go-to-market activities for assigned area
• Help maintain and update brand assets, including sales collateral, digital assets, logos, etc. according to brand guidelines
• General team support regarding various marketing tasks, such as presentation support, continuous improvement activities, etc.
• Assist with various other tasks as needed

Qualifications

• Currently enrolled in or a recent graduate (within 6 months) of an accredited program within Business, Marketing, or Creative Arts
• Minimum 3.0 GPA required.
• Strong analytical skills, ability to analyze data and research to make informed decisions
• Familiarity with product development and innovation
• Ability to problem solve, bias for results, and strong communication skills
• Team oriented, able to work in cross-functional team environment
• Strong multi-tasking skills, ability to manage multiple project timelines successfully
• Strong organizational skills and be self-driven and proactive. 
• Experience with content development and touchpoints
• Familiarity with business-driving integrated marketing and media campaign management, including tracking, data-based optimizations, and test & learn plans (preferred, but not required)

Additional Information

By choice, we are committed to a diverse workforce - EOE/Protected Veteran/Disabled.

BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives

• FIRST Robotics (For Inspiration and Recognition of Science and Technology)
• AWIM (A World In Motion)

Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization is not available.