Senior Coordinator of Marketing and Communications - Siebel School of Computing and Data Science

Duties and Responsibilities:

·         Communications, Marketing Strategy & Campaign Execution

o    Provide strategic leadership for the school’s integrated communications and marketing efforts, aligning initiatives with school, college, and university priorities.

o    Develop and execute annual and long-range communications and marketing plans, including goal setting, audience targeting, and measurable outcomes.

o    Lead the ideation, planning, and execution of multi-channel campaigns (web, email, social, and digital platforms), ensuring alignment across audiences and initiatives.

o    Oversee and actively manage the school’s digital channels, including website, email communications, and social media, with responsibility for content strategy, performance optimization, and growth.

o    Establish and track key performance indicators (KPIs) and develop regular reports and dashboards to assess effectiveness, inform decision-making, and demonstrate impact.

o    Utilize data analytics and audience insights to refine messaging, improve engagement, and guide strategic direction.

o    Monitor market trends and higher education communications/marketing practices, translating insights into actionable strategies for the school.

o    Serve as a senior writer, editor, and content strategist for complex or high-visibility communications, while reviewing and approving content developed by staff.

o    Ensure consistency, quality, and alignment with institutional messaging and brand standards across all platforms.

o    Serve as primary liaison to the college marketing and communications team and coordinate with campus partners and external collaborators.

·         Leadership, Project Management & Operational Oversight

o    Provide direct supervision, coaching, and performance management for communications and events staff, including onboarding, training, workload management, and evaluations.

o    Operate within and manage project management systems and workflows to ensure accountability for timelines, deliverables, and priorities across multiple concurrent initiatives.

o    Oversee planning and execution of school-hosted events through staff, ensuring alignment with communications and engagement strategies.

o    Review and approve event-related communications, materials, and attendee experience to ensure quality, consistency, and alignment with school goals.

o    Coordinate and prioritize team activities to support strategic initiatives while maintaining day-to day operational effectiveness.

o    Serve as a resource and escalation point for team and stakeholder needs.

·         School Communications Operations & Channel Ownership

o    Oversee and manage day-to-day communications operations, including:

• Website updates, enhancements, and analytics
• Social media management and performance tracking
• Email communications and stakeholder coordination
• Development of news content, media mentions, and School-specific storytelling

o    Ensure all channels are actively maintained, strategically aligned, and continuously improved.

·         Other

o    Assume additional responsibilities to furth