Vice President, Product Marketing

We are a next-generation media technology company providing cloud broadcast and targeted advertising solutions to broadcast and streaming TV platforms. Amagi enables content owners to launch, distribute, and monetize live, linear channels on Free Ad-supported Streaming TV and video services platforms. Amagi also offers 24x7 cloud-managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Overall, Amagi supports 700+ content brands, 800+ playout chains, and over 2100 channel deliveries on its platform in over 40 countries. Amagi is in New York, Los Angeles, Toronto, London, Paris, Melbourne, Seoul, and Singapore, with broadcast operations in New Delhi and an innovation center in Bangalore.

Summary:

The VP Product Marketing is responsible for product commercialization efforts and go to market for Amagi’s Broadcast, Streaming and Monetization product portfolio to ensure the successful launch of new products and competitive positioning of existing Amagi products globally. You will collaborate with cross-functional teams including, but not limited to Sales, Business Development, Business Operations, Product, Customer Success, and Marketing teams, to drive commercial success through customer-centric messaging, data-driven analysis, marketplace intelligence, and creative problem-solving.

Core Responsibilities:

·      Identify target customer profiles across broadcast, streaming, and monetization verticals, defining products' unique value propositions for each segment.

·      Solidify overall positioning and lead all promotions and communication efforts across Amagi's product portfolio.

·      Partner with product management and engineering teams to develop and publish roadmaps, features, release documentation, end-user help articles, deployment notifications, third-party integration reference sheets, technical considerations, and mid/end funnel content for all product lines.

·      Develop a deep understanding of Amagi's products, customer use cases, competitive solutions, and the industry landscape across broadcast, streaming, and ad tech sectors.

·      Research and define Amagi buyer and user personas for each vertical, their specific needs, pain points, and goals that we can help address.

·      Develop and implement GTM strategies and campaigns in partnership with sales, growth, digital, and content marketing teams, tailored to each product line and vertical.

·      Craft and develop compelling audience-specific messages and tools (product videos, presentations, datasheets, case studies, demos, blogs, whitepapers, etc.) that effectively communicate the value of Amagi's solutions across all verticals.

·      Orchestrate marketing execution across campaigns & social teams, ensuring consistent messaging across broadcast, streaming, and monetization products.

·      Research and support pricing decisions to meet market demands and needs for each product line and vertical.

·      Prepare training materials needed to enable sales teams, channel partners, and sales engineering teams to successfully communicate Amagi's value proposition and deliver Amagi's services to customers across all verticals.

·      Provide sales enablement tools like total cost of ownership (TCO) or return on investment (ROI) calculators specific to broadcast, streaming, and monetization solutions.

·      Keep up with the pulse of industry trends in broadcast technology, OTT/CTV streaming, SSAI, and global video advertising, discovering what's new, what competitors are doing, and which innovations are coming next in each sector.

Product Marketing Framework Responsibilities:

·      Develop and implement a comprehensive product marketing framework that can be applied consistently across all of Amagi's product lines in broadcast, streaming, and monetization verticals.

·      Create a standardized product launch playbook that outlines the step-by-step process for bringing new products or features to market, ensuring consistency and efficiency across all launches.

·      Establish a robust competitive intelligence framework, including regular market analysis, competitor monitoring, and industry trend tracking, to inform product positioning and marketing strategies.

·      Design and implement a customer segmentation framework that allows for targeted marketing efforts across different industries, company sizes, and use cases.

·      Develop a unified messaging framework that ensures consistency in how Amagi's value proposition is communicated across all products and customer touchpoints.

·      Create a content strategy framework that outlines the types of content to be produced for each stage of the customer journey, from awareness to consideration to decision.

·      Establish a pricing and packaging framework that allows for f