Sr. Manager, Lifecycle Marketing - Americas

Sr. Manager, Lifecycle Marketing Americas - Denver, CO

Are you looking to build a career in the financial services sector? Are you ready to unleash your potential in a global business that is committed to moving money for better? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it’s time to join Western Union as a Sr. Manager, Lifecycle Marketing Americas!!

Western Union powers your pursuit

As a Sr. Manager, Lifecycle Marketing Americas you’ll be responsible for overseeing and managing the customer engagement marketing campaigns and customer lifecycle journeys in Americas. Sr. Manager will collaborate with various departments, such as regional marketing teams, operations, data team, legal and privacy, product, and platform to ensure a seamless and personalized experience for customer at every stage implementing email, in-app and push, SMS messages, and other channels to engage with customers.​

Role Responsibilities

• Plan and execute digital marketing, including email, In-app and push messages, SMS messages, social media and other channel ad-hoc campaigns and lifecycle journeys and triggers​.
• Create and execute Retention, Churn prevention, Upselling programs, increase of customer lifetime value and loyalty​.
• Utilize robust data models, such as RFM models, Churning customer forecasting, Customer Lifetime Value models and others​.
• Measure and report performance of marketing campaigns and journeys, and assess against goals​.
• Leverage advanced A/B testing capabilities, sharing learning and insights, and optimize communication based on results​.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points​.
• Identify trends and insights, and optimize spend and performance based on the insights​.
• Collaborate with creative marketing team to create targeted campaigns for each stage of the customer journey​.
• Collaborate with agencies and other vendor partners​.
• Identify and analyze customer behavior and preferences to tailor and personalize communication and offerings choosing the right channel, time and message, looking for opportunities to enhance and optimize​.

Role Requirements

• Bachelor’s degree in marketing, business, or a related field and 10 years of work experience.
• This role will be based in Denver, Miami, or New York and will work from 6 am ET
• Proven experience in customer lifecycle management or related roles.
• Familiarity with customer relationship management (CRM) software and/or marketing automation tools (SFMC, Braze, Oracle, Adobe)
• Strong analytical skills with ability to interpret data and draw actionable insights.
• Strong PowerPoint and excel skills. Excellent communication and interpersonal skills.
• Ability to work collaboratively across different departments and teams.
• Result-oriented with a focus on driving continuous improvement.
• Strong project management and organizational skills.
• Ability to adapt to changing priorities and work in a fast-paced environment. Knowledge of customer segmentation and targeting strategies.
• Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.​
• In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.​

We make financial services accessible to humans everywhere. Join us for what’s next.
Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/

Salary
The salary range is $116,498.63 - 194,164.38 USD Annual USD per year; total on-target compensation includes a base salary, short-term incentive and long- term incentive that align with individual and company performance. Actual salaries will vary ba